AskNicely vs CustomerGauge
AskNicely
asknicely.comCustomerGauge
customergauge.comSide by side
| Figure | AskNicely | CustomerGauge |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Voice of Customer Software | 8.0 (#7) | 7.4 (#15) |
| Spec score · Enterprise Feedback Management Software | 8.0 (#5) | 7.4 (#11) |
| Spec score · Customer Satisfaction Software | 8.0 (#7) | 7.5 (#12) |
| Spec score · Nps Software | 8.0 (#6) | 7.5 (#9) |
| Spec score · Net Promoter Score Software | 8.0 (#9) | 7.5 (#13) |
| Spec score · Survey Software | 7.7 (#69) | 7.4 (#99) |
| AI | NiceAI analyzes feedback and reviews, while Ask NiceAI supports plain-language questions and NiceAI Agents can monitor data, take rule-based actions, and create reports. | Gaige AI analyzes feedback, drafts personalized responses, and flags accounts with early signs of churn or unresolved frustration. |
| API access | Yes | Yes |
| Founded | 2014 | The company’s about page says CustomerGauge was founded in 2007 by co-founders Adam Dorrell and Camilla Scholten. |
| Free plan | No | No |
| Integrations | The integration directory lists connections including Salesforce, Microsoft Teams, HubSpot, and an API integration. | CustomerGauge’s help center documents workflow alerts and report dispatches for Microsoft Teams and Slack. |
| Product | AskNicely is an AI-powered customer experience platform for multi-location businesses that captures customer sentiment and turns it into recommended actions. | CustomerGauge describes itself as a B2B account experience platform that connects customer feedback to revenue and helps teams act on it. |
| Security | AskNicely states it is SOC 2 compliant, uses AWS hosting across multiple regions, and isolates tenant data. | The company links to a Trust portal and GDPR information from its site; those links alone do not specify particular certifications or controls. |
| Support | All plans include chat and email support; plans exceeding $9,600 per year include a named Customer Success Manager and access to an Activation Team. | CustomerGauge provides a user help center with articles on product features, troubleshooting, APIs, and integrations. |
| Surveys | It collects feedback through email, SMS, and embedded surveys on websites, mobile apps, or in-store kiosks. | The platform captures real-time feedback at the account level, connected to revenue and sentiment. |
Plans
In their own words
AskNicely
AskNicely is a paid, AI-powered customer experience platform for multi-location service businesses. It gathers sentiment through email, SMS and surveys embedded in websites, mobile apps or in-store kiosks, then turns responses into workflows and recommended actions. Teams can build NPS, CSAT and five-star surveys with templates, branching logic and custom branding. Real-time dashboards can route replies, create staff tasks or escalate issues according to set criteria. NiceAI analyzes feedback and reviews; Ask NiceAI accepts plain-language questions, while NiceAI Agents monitor data, apply rule-based actions and create reports. Listed integrations include Salesforce, Microsoft Teams, HubSpot and an API. AskNicely says it is SOC 2 compliant, uses AWS hosting across regions and isolates tenant data. Customers can choose hosting in Oregon, Sydney or Frankfurt. Plans are primarily annual, start at 500 responses per year and scale with response volume.
CustomerGauge
CustomerGauge is a B2B account experience platform that links customer feedback with revenue and sentiment. It collects responses through surveys, in-app prompts, AI-led interviews, email, Slack, WhatsApp, and a mobile app. An account hierarchy combines stakeholder feedback into an account-level NPS view. The Monetize CX dashboard shows account health by revenue exposure and tracks revenue coverage. Gaige AI analyzes feedback, drafts personalized replies, and flags accounts with early churn signs or unresolved frustration. The platform includes sentiment analysis, AI insight summaries, and closed-loop workflows. Help-center documentation covers workflow alerts and report dispatches for Microsoft Teams and Slack, plus REST APIs and webhooks. CustomerGauge runs through web and API access and serves B2B industries including consumer packaged goods, beverage, logistics, manufacturing, technology, and services. The maker is headquartered in Amsterdam and was founded in 2007. Pricing is on request; the listed plan uses one flat fee based on account base and activated modules, with no free plan.