AskNicely vs NPS Surveys by SalesHub

AskNicely is a paid, AI-powered customer experience platform for multi-location service businesses. It gathers sentiment through email, SMS and surveys embedded in websites, mobile apps or in-store kiosks, then turns responses into workflows and recommended actions. Teams can build NPS, CSAT and five-star surveys with templates, branching logic and custom branding. Real-time dashboards can route replies, create staff tasks or escalate issues according to set criteria. NiceAI analyzes feedback and reviews; Ask NiceAI accepts plain-language questions, while NiceAI Agents monitor data, apply rule-based actions and create reports. Listed integrations include Salesforce, Microsoft Teams, HubSpot and an API. AskNicely says it is SOC 2 compliant, uses AWS hosting across regions and isolates tenant data. Customers can choose hosting in Oregon, Sydney or Frankfurt. Plans are primarily annual, start at 500 responses per year and scale with response volume.

NPS Surveys by SalesHub automates NPS, CSAT, and CES surveys from Salesforce events and maps responses to Salesforce records. The vendor describes it as built inside Salesforce, without a separate integration or API connection. A survey can start when a case closes, an opportunity is won, onboarding finishes, or a custom trigger occurs. Distribution channels include email, in-app, QR code, web, and social. Scores can drive follow-up: detractor results from 0–6 create Priority 1 cases, while promoter results from 9–10 prompt email review requests. Analytics include NLP theme clustering, predictive churn scoring, and real-time Salesforce dashboards filterable by account, industry, product, region, or custom dimension. Surveys can be deployed in any language, with automatic respondent locale detection. The vendor says responses, scores, and analytics remain within the Salesforce org, with no third-party servers or data transfer. The app supports Salesforce for iOS and Android and installs as a managed package. CX Lite costs $3,500 a year; CX Pro costs $12,000 a year. A 30-day trial is available through AppExchange without a credit card.