AskNicely vs SightMill

AskNicely is a paid, AI-powered customer experience platform for multi-location service businesses. It gathers sentiment through email, SMS and surveys embedded in websites, mobile apps or in-store kiosks, then turns responses into workflows and recommended actions. Teams can build NPS, CSAT and five-star surveys with templates, branching logic and custom branding. Real-time dashboards can route replies, create staff tasks or escalate issues according to set criteria. NiceAI analyzes feedback and reviews; Ask NiceAI accepts plain-language questions, while NiceAI Agents monitor data, apply rule-based actions and create reports. Listed integrations include Salesforce, Microsoft Teams, HubSpot and an API. AskNicely says it is SOC 2 compliant, uses AWS hosting across regions and isolates tenant data. Customers can choose hosting in Oregon, Sydney or Frankfurt. Plans are primarily annual, start at 500 responses per year and scale with response volume.

SightMill is an online customer-experience platform for collecting feedback, analysing responses, and directing changes. Surveys can be sent by email, website, SMS, QR code, embedded links, or API. Ready-made templates include NPS, CSAT, CES, employee NPS, smiley icon, and star-rating surveys. Feedback can be tagged by theme or sentiment, product, segment, price, or team, with trends reported over time and relevant responses routed to teams. Email surveys support personalized messages, customer domains and addresses, and one-click feedback. Website surveys can be installed directly or through a WordPress plugin, with display rules and score-based follow-up questions. Integrations include Salesforce, Zendesk, Google Analytics, Slack, and Trello, plus webhook, REST API, and Zapier options. SightMill offers web and API access, a free 14-day trial with all functionality enabled, and paid plans priced on request. There is no free plan. The provider is SightMill Ltd in London.