ASO.dev vs KWRDS
ASO.dev
aso.devKWRDS
kwrds.appSide by side
| Figure | ASO.dev | KWRDS |
|---|---|---|
| Price from | $15/mo | €12/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | Yes | — |
| macOS | Yes | Yes |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · App Store Optimization Software | 8.2 (#8) | 7.6 (#21) |
| Keyword research | Its ASO tools analyze keyword rankings, competitors, popularity, and difficulty across App Store locales. | Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking. |
| Product | ASO.dev provides app store optimization, metadata management, analytics, and release automation for mobile apps. | KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning. |
| Support | The contact page lists [email protected], a London address, and a feedback portal for reporting issues or suggesting features. | KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions. |
Plans
In their own words
ASO.dev
ASO.dev provides app store optimization, metadata management, analytics and release automation for mobile apps. Its keyword tools examine rankings, competitors, popularity and difficulty across App Store locales. Connections to App Store Connect and Google Play support work with metadata, releases, reviews, screenshots, pricing and subscriptions. Localization tools cover titles, subtitles and keywords by country, with locale-specific suggestions and validation. Bulk editing can translate text using AI, Google Translate or DeepL, and AI can generate review replies. The Marketing plan adds Apple Ads insights across two placements, including ad keywords, creatives, share of voice and auction insights. Keyword search, market analysis, competitor research and public metadata tools can be used without API keys. Downloads are listed for macOS, Windows, Linux, iOS, Android and web, alongside a Figma plugin, browser extension and public API. There is no free plan; a three-day trial is listed. Console costs $15 a month, billed yearly at $180 a year.
KWRDS
KWRDS is an Apple-platform app for App Store Optimization, with tools for keyword tracking, research, competitor analysis, and metadata planning. It runs on iOS and macOS and is designed for managing an app or a portfolio across countries and storefronts. Users can refresh tracked keyword rankings and see position changes by country or storefront. Keyword networks expand seed terms into related terms and combinations using autocomplete queries; the site cautions that these suggestions do not guarantee search volume or rankings. Competitors can be marked direct or similar for comparisons of shared keywords, thematic overlap, and opportunities. A metadata editor drafts an app name, subtitle, and keyword field against live Apple character limits, but users must apply the prepared text themselves in App Store Connect. KWRDS also shows which keywords are covered by other indexed localizations in a storefront and which remain unused. The free plan is free. Pro is €12 a month and Studio is €44 a month; both are marked indicative, not final.