ASOdesk vs KWRDS

ASOdesk provides app store optimization, review management, and market analysis tools for mobile apps and games. Its ASO features help teams find keywords, track app positions, and improve metadata for organic search visibility. Review tools monitor store feedback, support replies, and automate review work. Analytics include keyword, competitor, organic install, rating, and comparative ASO reporting. The platform covers the App Store and Google Play, with review integrations for Huawei AppGallery and Samsung Galaxy Store. Other listed connections include Zendesk, Usedesk, email, Slack, Telegram, App Store Connect, Google Play Console, and the Asodesk API. The Free Plan includes 200 keywords, one application, one teammate, nine competitor apps per country, and 100 API credits per month. A seven-day free trial is available without a credit card to select a plan to try; the Free Plan becomes selectable after the trial, and users may need to remove data to meet its limits. Paid monthly options include separate ASO and review-reply plans. Asodesk says it complies with GDPR and CCPA and has not completed formal privacy or security certifications such as ISO or SOC 2.

KWRDS is an Apple-platform app for App Store Optimization, with tools for keyword tracking, research, competitor analysis, and metadata planning. It runs on iOS and macOS and is designed for managing an app or a portfolio across countries and storefronts. Users can refresh tracked keyword rankings and see position changes by country or storefront. Keyword networks expand seed terms into related terms and combinations using autocomplete queries; the site cautions that these suggestions do not guarantee search volume or rankings. Competitors can be marked direct or similar for comparisons of shared keywords, thematic overlap, and opportunities. A metadata editor drafts an app name, subtitle, and keyword field against live Apple character limits, but users must apply the prepared text themselves in App Store Connect. KWRDS also shows which keywords are covered by other indexed localizations in a storefront and which remain unused. The free plan is free. Pro is €12 a month and Studio is €44 a month; both are marked indicative, not final.