ASOdesk

Overview

ASOdesk brings app-store optimization, review handling and market analytics together for teams working on mobile apps and games. It suits app marketers and support teams that need both organic visibility tools and a way to manage store feedback. Its strongest case is breadth across those jobs; its Free Plan is tightly capped, and larger teams will need a paid tier.

ASOdesk works through web and API platforms. Its ASO tools cover the App Store and Google Play, while review integrations also include Huawei AppGallery and Samsung Galaxy Store. The company says it began in 2016, releasing a beta in April and its first commercial version in June. For a wider category comparison, see our App Store Optimization Software list.

Key features

ASO and market analytics

Keyword discovery and position tracking help teams identify search opportunities and monitor visibility, while metadata improvements target organic search. Listing experiments and localization add ways to work on store listings beyond tracking alone. Reports cover keywords, competitors, organic installs, ratings and comparative ASO performance, making the product relevant to teams that want market analysis alongside optimization. The value depends on scale: keyword, app and competitor allowances vary substantially by plan.

Review workflows and integrations

ASOdesk monitors store reviews, supports replies and offers automation for review work. Integrations with Zendesk, Usedesk, email, Slack and Telegram can connect those workflows to support channels; App Store Connect, Google Play Console and the Asodesk API are also supported. This mix is useful for teams coordinating store feedback with existing support processes, though reply quotas and seats constrain the lower paid tiers.

Security and support

ASOdesk says it complies with GDPR and CCPA, hosts data in Germany, and uses HTTPS, firewalls, encrypted VPN and role-based access controls. It has not completed formal privacy or security certifications such as ISO or SOC 2, a consideration for organizations that require audited certifications. Free Plan users get basic live chat support; higher plans include priority technical support and dedicated support roles.

Pricing

ASOdesk has a free tier, a seven-day trial and paid monthly plans. The trial does not require a credit card to select a plan to try. The Free Plan becomes selectable after the trial; users may need to remove data to fit its limits, so it is better suited to evaluation or very small projects than an expanding portfolio.

PlanPriceLimits and fitFree Planfree200 keywords, 1 application, 1 teammate, 9 competitor apps per country, 100 API credits per month and 400 daily keyword stats. A starting point for a single app and one user, but little room for a team.Pro (Reply-to-Reviews)$39 a month300 replies per month, 2 apps and 2 teammates; the lower-cost paid route for teams focused on replies.Pro (ASO)$47 a month1,000 keywords, 5 apps, 500 competitor apps, 3 teammates, 2,000 daily keyword stats, 100 API credits and 100 replies per month. A broader ASO allowance than Free, with a modest reply quota.Guru (Reply-to-Reviews)$79 a month500 replies per month, 5 apps and 3 teammates; doubles the Pro reply allowance but remains a review-focused option.Guru (ASO)$159 a month3,000 keywords, 10 apps, 1,000 competitor apps, 5 teammates, 9,000 daily keyword stats, 1,000 API credits and 100 replies per month. It expands research capacity without increasing the listed reply allowance over Pro ASO.Power (Reply-to-Reviews)$229 a month1,000 replies per month, 5 apps and 5 teammates; fits a larger review operation, but has fewer apps than Ultimate Reply-to-Reviews.Power (ASO)$239 a month5,000 keywords, 30 apps, 1,000 competitor apps, 5 teammates, 12,000 daily keyword stats, 1,000 API credits and 100 replies per month. Its 30-app allowance suits a portfolio that has outgrown Guru.Ultimate (Reply-to-Reviews)$359 a month2,000 replies, 10 apps, 5 teammates, auto-replies and auto-tags; the most capable listed review tier.Ultimate (ASO)$439 a month8,000 keywords, 100 apps, 1,500 competitor apps, 5 teammates, 15,000 daily keyword stats, 10,000 API credits and 100 replies per month. It offers the largest listed ASO allowances, but the reply quota remains 100.Enterprise planCustom pricingCustom numbers of apps, teammates, keywords and monthly review replies, with selectable tools; appropriate when fixed tier limits do not fit.The separate ASO and Reply-to-Reviews plan tracks make the choice consequential: a team needing substantial capacity in both areas should compare their quotas rather than assume one tier scales every workflow. Paid prices are monthly, and the Free Plan's single-app, single-teammate cap is a sharp boundary for collaboration.

Platforms

ASOdesk runs on web and API. Its ASO coverage spans the App Store and Google Play, with review integrations for Huawei AppGallery and Samsung Galaxy Store as well. Teams seeking a broader desktop or mobile platform footprint may prefer an alternative that explicitly covers those platforms.

Who it's for

ASOdesk is aimed at ASO professionals, marketers, developers, product managers and support specialists working on mobile apps and games. It is a practical fit when keyword and competitor analysis needs to sit alongside review operations. A solo user can start on Free, but teams needing multiple seats, more apps or larger quotas will have to move to paid plans. Organizations that require formal ISO or SOC 2 certification should look elsewhere.

Pros and cons

Pros: ASO, market reports and review management share one platform, reducing the need to split those workflows across tools.

Pros: Integrations span support channels and store consoles, useful for teams routing review work through existing systems.

Pros: The no-card seven-day trial provides a way to try a selected plan before committing.

Cons: Free permits only one application and teammate, and staying within its limits after the trial may require removing data.

Cons: Plan families divide ASO and review capacity; the Ultimate ASO plan, for example, includes 100 replies per month while Ultimate Reply-to-Reviews adds automation and 2,000 replies.

Cons: The company reports no formal ISO or SOC 2 certification, which may rule it out for certification-driven procurement.

Alternatives

Choose ASO.dev if a paid tool with a broader stated platform range is preferable; its Console plan is $15 a month, with per-seat pricing and unlimited usage. Consider ASOTools as another freemium option with API, extension and web platforms. MobileAction is another freemium API-and-web option; its Free MobileAction CMP plan includes a $10,000 monthly ad-spend allowance, unlimited data retention and one seat. AppBrain is Android- and web-focused, with a free tier that supports up to 20 tracked keywords and browsing more than 2 million app pages. APPlyzer offers a free Basic plan with 100 keywords and unlimited apps and competitors. AppTweak may suit teams looking for a free Market Intelligence Starter plan with three seats and past-month historical data. ASOMobile has a free tier with 20 keywords, 2 apps, 1 teammate and 10 competitors. ASOStacks is an alternative with Android, iOS and web coverage and a free tier that includes 10 tracked keywords and 2 tracked apps.

Verdict

Choose ASOdesk if your mobile-app team wants store optimization, market reports and review workflows in one place, and its app, seat and quota limits match your scale. The combination of research tools and review integrations is its main advantage. Look elsewhere if you need generous free collaboration, one plan that scales both ASO and replies together, or formal ISO or SOC 2 certification.