Attributy vs Factors.ai
Attributy
attributy.comFactors.ai
factors.aiSide by side
| Figure | Attributy | Factors.ai |
|---|---|---|
| Price from | $799/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Email Marketing Analytics Software | 9.1 (#1) | 8.9 (#4) |
| Spec score · Marketing Attribution Software | 9.1 (#3) | 8.9 (#7) |
| Founded | 2020 | 2019 |
| Headquarters | Tampa, Florida, United States | Wilmington, Delaware, United States |
| Integrations | The privacy policy lists implemented connectors for Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, TikTok Ads, X Ads, Snapchat Ads, Pinterest Ads, Campaign Manager 360, Display & Video 360, Outbrain and HubSpot. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Intended users | The site names media agencies, e-commerce brands, performance marketers, marketing analysts, marketing operations and growth teams as audiences. | Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams. |
| Notable news | Attributy announced an exclusive AdQuick partnership on March 12, 2024 to measure out-of-home and omnichannel effects. | Factors’ newsroom records a $2 million funding announcement co-led by Elevation Partners and Emergent Ventures dated August 30, 2021. |
| Product | Attributy reconciles online and offline marketing channels to show what drives revenue. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
| Rating on G2 | 0.0 out of 5 from 0 reviews | 4.5 out of 5 from 244 reviews |
| Rating on GetApp | 5.0 out of 5 from 1 review | 4.8 out of 5 from 20 reviews |
| Rating on TrustRadius | No Attributy user rating is shown on the opened pricing page; it lists one Basic cloud plan and a free trial. | 8.6 out of 10 from 2 ratings |
| Security | Attributy says browser traffic is encrypted, production access is restricted, and customer accounts are logically separated. | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. |
| What it does | Attributy is a cloud marketing measurement platform that combines online and offline activity to show which channels drive conversions and revenue. | Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams. |
Plans
Attributy
- Starter$799 a month
- Professional$1,999 a month
- EnterprisePriced on request
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.