Audigent vs Nexxen Data Platform
Audigent
audigent.comNexxen Data Platform
nexxen.comSide by side
| Figure | Audigent | Nexxen Data Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 0 | 0 |
| Spec score · Data Management Platforms | 7.4 (#11) | 6.9 (#23) |
| Activation | ContextualPMPs are delivered via a Deal ID that buyers can add to a campaign line item. | Audiences can be activated within Nexxen’s DSP, SSP, or select third-party partners. |
| Audience | The company says its products serve publishers, brands and agencies with audience and advertising solutions. | The platform page describes the product as helping partners reach audiences with scale and precision using first-party data, proprietary data assets, and an identity graph. |
| Contextual targeting | ContextualPMPs are described as highly targeted without targeting specific devices and can group segmentation across multiple publishers in one PMP. | Nexxen says its Discovery tool provides audience insights for cross-screen contextual targeting beyond keywords. |
| Headquarters | The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014. | Tel Aviv, Israel |
| Support | Audigent directs inquiries to its contact form and lists [email protected] for contacting its team. | The product page invites prospective partners to contact Nexxen to discuss what the company can do for them. |
In their own words
Audigent
Audigent is a web-based data activation, curation, and identity platform for publishers, brands, and agencies. The company says it uses first-party data to support audience addressability and media monetization without cookies. Its publisher platform provides an omnichannel audience view and segmentation intended to support revenue. Hadron ID adds first-party, contextual, and site-level information to publisher bid requests for identification and segmentation. Audigent says these tools run within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data. SmartPMP packages premium publisher inventory and first-party audiences into a deal ID for campaign line items. ContextualPMP groups contextual inventory, including across publishers, without targeting specific devices. CognitivePMP creates predictive audience segments using Comscore Predictive Audiences and Audigent cognitive identity data, without cookies or device targeting. The marketplace offers audience segments for buying across major DSPs; customers can also request custom audiences and SmartPMPs. Audigent lists more than 20 leading SSP integrations, while its CognitivePMP page specifies actionability across 18 or more SSP partners. Pricing is on request.
Nexxen Data Platform
Nexxen Data Platform has no write-up on Specifiction yet; its figures are above.