Audigent vs SKP DMP
Audigent
audigent.comSKP DMP
planetad.co.krSide by side
| Figure | Audigent | SKP DMP |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 0 | 0 |
| Spec score · Data Management Platforms | 7.4 (#11) | 6.8 (#25) |
| Audience data | The homepage lists more than 4 billion first-party IDs and more than 400,593 audience segments. | Listed data categories include demographics, app ownership, shopping behavior, destinations, device information, portal content, membership users, payments, and viewing content. |
| Headquarters | The site lists Audigent NYC at 200 Varick St., Suite 514, New York, NY 10014. | Seongnam-si, Gyeonggi-do, South Korea |
| Integrations | Audigent says it is integrated with more than 20 leading SSPs; its CognitivePMP page specifies actionability across 18 or more SSP partners. | The maker's service guide describes ad tracker integration for its first-party DMP functionality. |
| Support | Audigent directs inquiries to its contact form and lists [email protected] for contacting its team. | DMP inquiries are directed to [email protected]. |
| What it does | Audigent describes itself as a data activation, curation and identity platform that uses privacy-safe first-party data to support addressability and media monetization without cookies. | SK Planet DMP uses audience data from SK services to create segments for advertising targeting and audience analysis. |
In their own words
Audigent
Audigent is a web-based data activation, curation, and identity platform for publishers, brands, and agencies. The company says it uses first-party data to support audience addressability and media monetization without cookies. Its publisher platform provides an omnichannel audience view and segmentation intended to support revenue. Hadron ID adds first-party, contextual, and site-level information to publisher bid requests for identification and segmentation. Audigent says these tools run within the publisher stack, make no external third-party cloud calls, and do not share or store user and site-level data. SmartPMP packages premium publisher inventory and first-party audiences into a deal ID for campaign line items. ContextualPMP groups contextual inventory, including across publishers, without targeting specific devices. CognitivePMP creates predictive audience segments using Comscore Predictive Audiences and Audigent cognitive identity data, without cookies or device targeting. The marketplace offers audience segments for buying across major DSPs; customers can also request custom audiences and SmartPMPs. Audigent lists more than 20 leading SSP integrations, while its CognitivePMP page specifies actionability across 18 or more SSP partners. Pricing is on request.