AuriQ CJ Path vs NiCE Customer Journey Analytics
AuriQ CJ Path
auriq.com
NiCE Customer Journey Analytics
nice.comSide by side
| Figure | AuriQ CJ Path | NiCE Customer Journey Analytics |
|---|---|---|
| Price from | Free | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| Plans published | 1 | 0 |
| Spec score · Customer Journey Analytics Software | 7.9 (#10) | 7.0 (#30) |
| Company | AuriQ says it was founded in 1996 and reports that more than 400 global enterprises have chosen its solutions. | NiCE says its platforms serve organizations in more than 150 countries and that it has more than 10,000 employees. |
| Founded | 1996 | 1986 |
| Headquarters | AuriQ’s terms list its address as 140 S. Lake Ave., Suite 252, Pasadena, California 91101, USA. | NiCE lists Ra'anana, Israel and Hoboken, New Jersey as headquarters locations. |
| Purpose | CJ Path analyzes customer journeys across interactions between a company and potential or existing customers. | Customer Journey Analytics combines multichannel customer data to map touchpoints and provide an end-to-end view of customer journeys. |
| Security and compliance | AuriQ publishes a data processing agreement that includes Standard Contractual Clauses and describes GDPR-related processing terms for its subscription services. | NiCE's Trust Center lists PCI-DSS, ISO 27001, SOC 2+HITRUST, IRAP, and FedRAMP among CXone certifications and audits; it does not state product-specific certifications for Customer Journey Analytics. |
Plans
In their own words
AuriQ CJ Path
AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.
NiCE Customer Journey Analytics
NiCE Customer Journey Analytics has no write-up on Specifiction yet; its figures are above.