AuriQ CJ Path vs Quantum Metric

AuriQ CJ Path is a web application for examining customer journeys across interactions with potential and existing customers. It fuses data, resolves identities, and displays journey paths for analysis. Teams can configure conversion goals around events or add conditions such as product, date range, and location. Touchpoints can include paid search, rich media ads, social media, websites, and call centers; definitions can be expanded or grouped. Segments may use attributes such as device type or behavior sequences, including search followed by landing-page activity. CJ Path also lists clustering and look-alike behavioral analysis. AuriQ describes the product as open source and customizable, with integrations for most data sources, BI tools, and visualization tools. Teams can compare journey paths and conversion ratios, use cost data to investigate differences, and adjust marketing spend. AuriQ says this analysis can support acquisition and retention and help reduce churn. CJ Path is offered as a free solution, with a Free plan at free.

Quantum Metric is a digital analytics platform that captures customer experience data and helps teams investigate friction, errors, and their business impact. Teams can track events, build conversion funnels, review session recordings, and use API access. Session replay supports investigation of where customers struggle. The platform includes digital, product, experience, journey, and web analytics, along with heatmaps, monitoring, alerts, and opportunity analysis. Its autocapture surfaces more than 60 behavioral and friction indicators and more than 300 audience and experience dimensions out of the box. Felix investigates behavioral, technical, and business signals and can monitor experiences for issues, opportunities, and business impact. Listed integrations include Qualtrics, Salesforce Service Cloud, ServiceNow, Looker, Slack, Optimizely, Tealium, and Adobe Analytics; data can be streamed to Snowflake, BigQuery, Amazon S3, and Oracle. Quantum Metric reports SOC 2 and HITRUST attestations and ISO/IEC 27001 certification. Enterprise plans include onboarding, training, and consultation. Pricing is on request, there is no free plan, and session limits are set by agreement.