AutoPlay vs KUKUI
AutoPlay
autoplay.co.nzKUKUI
kukui.comSide by side
| Figure | AutoPlay | KUKUI |
|---|---|---|
| Price from | — | $49/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| Plans published | 1 | 12 |
| Spec score · Automotive CRM Software | 8.2 (#8) | 8.1 (#10) |
| Headquarters | Auckland, New Zealand | KUKUI lists 1930 Village Center Circle #3-3430, Las Vegas, Nevada 89134 as its contact address. |
| Notable news | Jason Nockels announced he became AutoPlay CEO in June 2026 while leading expansion into Australia. | KUKUI announced on July 27, 2023 that Eric Harber became chief executive officer. |
| What it does | AutoPlay is a pre-sale lead-management and dealership workflow platform for dealers, dealer groups and automakers. | KUKUI is a marketing and customer-management platform built specifically for auto-repair shops, combining websites, advertising, communication, scheduling, reviews and reporting. |
Plans
KUKUI
- Yext NAP$49 a month
- AI Call Insights$79 a month
- Social Toolkit$79 a month
- Text Connect Platform$257 a month
- Marketing$399 a month
- Websites$399 a month
- Basic$499 a month
- KUKUI Complete$719 a month
- CRM-OnlyPriced on request
- ProPriced on request
In their own words
KUKUI
KUKUI is a marketing and customer-engagement platform for independent automotive repair shops, available on web, iOS and Android. Its website tools include a branded site, SSL certificate, SEO optimization, review management, tracking phone numbers and a QR code generator. The customer database records spend history, vehicles, visit frequency and revenue, with marketing analytics and automated retention outreach. Communication features include two-way SMS, text marketing, live web chat, online booking and a loyalty program. AI Call Insights scores recorded shop calls and identifies customer-demand insights and trends. KUKUI says call data is not used to train AI models, and customers can request deletion of stored transcripts and scores. Listed integrations include POS/SMS, review services, My Garage and Shop-Ware; the latter surfaces marketing metrics and tools in the KUKUI dashboard. Pro and Pro+ pricing is available on request. À la carte services include Marketing at $399 a month and Websites at $399 a month. KUKUI Complete is $719 a month; plans are on a 12-month agreement.