AutoPlay vs MotorDesk
AutoPlay
autoplay.co.nzMotorDesk
motordesk.comSide by side
| Figure | AutoPlay | MotorDesk |
|---|---|---|
| Price from | — | £79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 12 |
| Spec score · Automotive CRM Software | 8.2 (#8) | 8.7 (#5) |
| Notable news | Jason Nockels announced he became AutoPlay CEO in June 2026 while leading expansion into Australia. | The maker's about page lists a June 2026 update that introduced API 2.0 and additional product changes. |
| Public API | AutoPlay exposes a Lead API and Data API; the Lead API manual is supplied on request and charges may apply. | MotorDesk API v2 is a JSON-over-HTTPS REST API documented with OpenAPI 3.1 and scoped bearer tokens. |
| What it does | AutoPlay is a pre-sale lead-management and dealership workflow platform for dealers, dealer groups and automakers. | MotorDesk is a unified dealership management system for independent automotive dealers covering stock, CRM, advertising, sales, accounting, websites and social media. |
Plans
MotorDesk
- Free TrialFree
- Starter£79 a month
- Starter Plan£79 a month
- Growth£149 a month
- Growth Plan£149 a month
- Scale£269 a month
- Scale Plan£269 a month
- Conquer£499 a month
- Conquer Plan£499 a month
- Command£849 a month
In their own words
MotorDesk
MotorDesk is a dealership management platform that brings vehicle stock, advertising, customer communications, sales, social media and websites into one system. Stock tools include lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads can be handled together. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Live chat is included in all membership plans without extra cost. The website offer includes a free domain name and SSL certificate option, plus UK-based cloud hosting. MotorDesk runs in web browsers and has apps for Android, iOS, Mac, Windows and Linux. Plans start at £79/mo, with a 30-day free trial; quick business verification is required to activate an account.