AutoPlay vs Tekion ARC CRM

AutoPlay has no write-up on Specifiction yet; its figures are above.

Tekion ARC CRM is an automotive CRM within Tekion’s dealership platform, connecting sales, service, accounting, and marketing. It maintains a unified customer profile across those areas, while AI-powered tools route and prioritize leads and help automate follow-up. Teams can use email, SMS, personalized outreach, and targeted automated campaigns across sales, service, and marketing. CRM Pro adds AI-generated lead context, assisted messaging, call transcription and summaries, opportunity prioritization, and real-time performance insights. Multi-store dealer groups can use centralized permissions, cross-store search and reporting, messaging controls, role approvals, dashboards, and lead acceptance management. Built-in dashboards report performance for sales, marketing, and leadership. Tekion says GoTo Connect is integrated for communications, missed-call tracking, and reporting. The CRM is available on Android, iOS, macOS, and the web. Tekion describes training, launch support, post-launch hypercare, and ongoing partner success support as part of implementation. Pricing is on request; the product page offers a demo request and does not display public pricing.