AvidTrak vs WhatConverts
AvidTrak
avidtrak.comWhatConverts
whatconverts.comSide by side
| Figure | AvidTrak | WhatConverts |
|---|---|---|
| Price from | $15/mo | $30/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Inbound Call Tracking Software | 8.4 (#4) | 7.3 (#12) |
| Spec score · Call Tracking Software | 8.4 (#9) | 7.3 (#27) |
| API | The API supports number provisioning, routing and IVR configuration, call-event retrieval, webhooks, and CRM synchronization. | The API provides access to account data and supports account, profile, lead, and recording resources; API keys are limited to 10,000 requests per day. |
| Integrations | Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. | WhatConverts says it offers over 1,000 integrations, including Google Ads, Bing Ads, Google Analytics, Calendly, and Pipedrive. |
| Reporting | Users can create custom dashboards and scheduled reports based on call activity and campaign performance. | Reporting includes campaign and keyword reporting, custom report building, and scheduled reports. |
| Support | The site lists [email protected] and (888) 592-2921 and advertises direct onboarding and ongoing assistance. | The company says its team helps customers customize the product for their business, and the site advertises dedicated support. |
| Trial | The free trial lasts 14 days, includes $20 in credit, and does not require a credit card; service requires choosing a paid package after the credit is used or the trial ends. | The company advertises a 14-day free trial and says customers can cancel anytime. |
Plans
WhatConverts
- Call Tracking$30 a month
- Plus$500 a month
- Pro$800 a month
- Elite$1,250 a month
In their own words
AvidTrak
AvidTrak tracks inbound calls and attributes them to the marketing campaigns, keywords, pages, and channels that generated them. Dynamic number insertion assigns numbers to campaigns, pages, and traffic sources to identify call origins. The platform can transcribe calls with AI, flag keywords, and extract conversation outcomes. Routing choices include IVR, after-hours, sequential, simultaneous, and ZIP-code routing. Users can create custom dashboards and schedule reports on call activity and campaign performance. Listed integrations include Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, Google Marketing Platform, and Google Looker Studio. Its API supports number provisioning, routing and IVR setup, call-event retrieval, webhooks, and CRM synchronization. Monthly Starter pricing is $15.00 per month and includes five local numbers, 500 local minutes, 500 call-recording minutes, and 50 CNAME lookup calls. The 14-day trial provides $20 in credit without requiring a credit card; listed inclusions are five local numbers, 500 minutes, 500 recording minutes, and 50 CNAME lookups. A paid package is needed after the credit runs out or the trial ends. Overages may apply at rates that vary by plan.
WhatConverts
WhatConverts has no write-up on Specifiction yet; its figures are above.