WhatConverts

Spec sheet

Purpose

WhatConverts combines call tracking, reporting, and lead management to help marketers identify which marketing works.Read 8 Oct 2026 · whatconverts.com

Audience

The site identifies agencies, marketers, franchises, businesses, and multiple industries as intended users.Read 8 Oct 2026 · whatconverts.com

Trial

The company advertises a 14-day free trial and says customers can cancel anytime.Read 8 Oct 2026 · whatconverts.com

API

The API provides access to account data and supports account, profile, lead, and recording resources; API keys are limited to 10,000 requests per day.Read 8 Oct 2026 · whatconverts.com

Integrations

WhatConverts says it offers over 1,000 integrations, including Google Ads, Bing Ads, Google Analytics, Calendly, and Pipedrive.Read 8 Oct 2026 · whatconverts.com

Security

WhatConverts says it completes an annual SOC 2 Type II audit and encrypts databases at rest and data in transit using TLS.Read 8 Oct 2026 · whatconverts.com

Support

The company says its team helps customers customize the product for their business, and the site advertises dedicated support.Read 8 Oct 2026 · whatconverts.com

Attribution

The Elite plan includes customer journey data, multi-click attribution, page views, and custom lead qualification rules.Read 8 Oct 2026 · whatconverts.com

Call tracking

Call tracking includes phone calls and text messages, instant tracking numbers, dynamic number insertion, recordings, transcripts, and location data.Read 8 Oct 2026 · whatconverts.com

Lead capture

The platform captures calls, forms, chats, and e-commerce conversions with marketing attribution.Read 8 Oct 2026 · whatconverts.com

Lead management

Users can search, qualify, value, and export leads in one platform.Read 8 Oct 2026 · whatconverts.com

Privacy compliance

WhatConverts states that it complies with GDPR and CCPA, and offers HIPAA compliance for HIPAA-enabled customer accounts.Read 8 Oct 2026 · whatconverts.com

Reporting

Reporting includes campaign and keyword reporting, custom report building, and scheduled reports.Read 8 Oct 2026 · whatconverts.com

Plans and prices

Every WhatConverts plan and price →

Where Specifiction places it

• Inbound Call Tracking Software#12 of 207.3
• Sales Call Tracking Software#16 of 247.4
• Call Tracking Software#27 of 367.3