CallRail vs WhatConverts
CallRail
callrail.comWhatConverts
whatconverts.comSide by side
| Figure | CallRail | WhatConverts |
|---|---|---|
| Price from | $50/mo | $30/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · Inbound Call Tracking Software | 9.2 (#1) | 7.3 (#12) |
| Spec score · Call Tracking Software | 9.1 (#2) | 7.3 (#27) |
| Spec score · Sales Call Tracking Software | 9.3 (#2) | 7.4 (#16) |
| API | API access is included in all plans, with additional monthly charges for usage above 1,500 API calls. | The API provides access to account data and supports account, profile, lead, and recording resources; API keys are limited to 10,000 requests per day. |
| Call tracking | The service supplies tracking numbers, dynamic attribution, call recording, routing, transcription and analysis. | Call tracking includes phone calls and text messages, instant tracking numbers, dynamic number insertion, recordings, transcripts, and location data. |
| Integrations | CallRail lists integrations including Google Ads, Google Analytics 4, Google Business Profile, HubSpot, Salesforce and Freshpaint. | WhatConverts says it offers over 1,000 integrations, including Google Ads, Bing Ads, Google Analytics, Calendly, and Pipedrive. |
| Security | CallRail states that it has SOC 2 compliance and publishes HIPAA and GDPR materials. | WhatConverts says it completes an annual SOC 2 Type II audit and encrypts databases at rest and data in transit using TLS. |
| Support | The help center contains feature-specific articles covering call recording, downloads, deletion, playback and troubleshooting. | The company says its team helps customers customize the product for their business, and the site advertises dedicated support. |
Plans
CallRail
- Lead Tracking$50 a month
- AI Voice Assistant$95 a month
- Lead Tracking Complete$95 a month
- Voice Assist$95 a month
- Lead Conversion$150 a month
- Lead Conversion Complete$195 a month
WhatConverts
- Call Tracking$30 a month
- Plus$500 a month
- Pro$800 a month
- Elite$1,250 a month
In their own words
CallRail
CallRail connects calls, texts, and forms with marketing campaigns and customer attribution. Its Call Tracking feature links calls and texts to campaigns and provides lead-journey insights. A JavaScript snippet can replace website phone numbers with tracking numbers based on a visitor’s tracked source. Plans include call tracking, recording, and routing, with options for form attribution, transcripts, keyword analysis, summaries, sentiment analysis, and conversion tagging. Voice Assist provides 24/7 lead intake and qualification and starts at $95/month; pricing details also list an additional $1 per call after 50 Voice Assist calls lasting more than 15 seconds, alongside Lead Tracking starting at an additional $55. API access is included in all plans, with additional monthly charges above 1,500 API calls. The iOS and Android app includes call logs, recordings, transcripts, summaries, outbound calls through tracking numbers, and text messaging, but is available only in the United States and Canada. Lead Tracking costs $50 a month plus additional usage; there is no free plan, and a 14-day trial is listed.
WhatConverts
WhatConverts has no write-up on Specifiction yet; its figures are above.