Avochato vs Textmagic
Avochato
avochato.com
Textmagic
textmagic.comSide by side
| Figure | Avochato | Textmagic |
|---|---|---|
| Price from | $210/mo | $0.05/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Business Texting Software | 9.5 (#1) | 8.6 (#5) |
| API | Avochato offers a REST API for contacts, messages, broadcasts, conversations, users, campaigns, logs and ticket operations. | A REST API lets developers send and manage SMS and email, work with contacts, perform lookups, and access other Textmagic functions. |
| Automation | Keywords, autoresponses, drip campaigns, surveys, skill routing and automatic assignment are listed automation or workflow tools. | Automation flows support follow-ups, drip campaigns, and customer journeys across SMS and email. |
| Integrations | Official integrations include Salesforce, Slack, Microsoft Teams, Okta, Zapier, Shopify, Gmail, Stripe and Google Sheets workflows. | Zapier connects Textmagic with more than 7,000 applications, including Shopify, HubSpot, Google Sheets, Salesforce, Calendly, Typeform, and WooCommerce. |
| Limit: mobile reliability | App Store and Google Play reviews report crashes, loading failures, buried messages and missing notifications. | App Store reviewers describe occasions when messages appeared sent but were not delivered and criticize support response times. |
| Mobile apps | Official help documentation says iOS and Android apps provide desktop-equivalent calling, texting, broadcasts, MMS and live-chat functions. | The Android app supports bulk texts, two-way conversations, push notifications, delivery history, contacts, lists, templates, and synchronization with the web app. |
| Rating on Apple App Store | 3.9 out of 5 from 23 ratings | 4.8 out of 5 from 267 ratings |
| Rating on Capterra | 4.7 out of 5 from 135 reviews | 4.6 out of 5 from 260 reviews |
| Rating on G2 | 4.4 out of 5 from 199 reviews | 4.4 out of 5 from 128 reviews |
| Rating on GetApp | 4.7 out of 5 from 135 reviews | 4.6 out of 5 from 260 reviews |
| Rating on Google Play | 3.0 out of 5 from 25 reviews | 4.4 out of 5 from 268 reviews |
| Rating on Trustpilot | 3.8 out of 5 from 2 reviews | 4.7 out of 5 from 298 reviews |
| SDKs | The public developer pages describe HTTP REST and webhooks but do not list official language SDK packages. | Official API documentation describes PHP, Node.js, Java, C#, Python, Go, C++, Delphi, and shell client libraries or wrappers. |
| Security | Avochato lists encrypted web and mobile apps, MFA, TCPA controls, 10DLC and toll-free compliance, and SOC 2 Type II compliance. | Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement. |
| Shared inbox | Teams can see, assign and continue customer conversations in one inbox with shared notes, tags and history. | The platform provides a shared team inbox for SMS conversations and customer communication. |
Plans
Avochato
- Pay as you GoFree
- Standard$210 a month
- CustomPriced on request
- Pay as you GoFree
Textmagic
- Essential$0.05 a month
- Email campaignsFree
- Essential (pay-as-you-go)Free
- Inbound SMSFree
- Outbound SMS via CPaaS$0.01, paid once
- Outbound SMS$0.05, paid once
- Outbound/Inbound MMS$0.08, paid once
- Texting number$10 a month
- ProfessionalPrice not published
In their own words
Avochato
Avochato is a business messaging service for teams handling customer conversations through SMS and MMS. It supports two-way messaging in a shared team inbox, with automated sequences, scheduled messages, and inbound keywords. The service is available on Android, iOS, and the web. Its Pay as you Go plan has no platform fee and costs nothing, with SMS segments in the United States and Canada charged at $0.08 each. Standard costs $210 a month and lowers that segment rate to $0.03 in those countries. Both plans include five users; each additional user costs $42 per month. The Custom plan has no listed price and offers volume discounts for 15,000 or more segments per month, higher API throughput limits, and dedicated account management. Avochato is listed as paid with a pricing note of From $0/mo, but there is no free plan. Its plans give teams different platform-fee and messaging-rate arrangements.
Textmagic
Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.
The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.