Awin vs PartnerStack

Awin connects brands with more than one million partners for partnership marketing. Its directory, recommendations, and campaign marketplace help advertisers discover publishers and promotional opportunities. Reporting covers campaign results, customer journeys, and publisher, product, and creative performance. Advertisers can create commission groups using product, customer status, coupon code, campaign, publisher, and transaction-date criteria; Advanced adds further rules. Tracking records basket value, product count and type, customer status, coupon use, and click-to-sale delay. Ecommerce plugins and a Conversion API support tracking integrations, while Awin lists more than 80 technology partners. Automated payouts, fraud prevention, last-click attribution, and API access are included capabilities. Security information includes ISO 27001 certification, regular penetration testing, and GDPR measures. Self-managed advertisers maintain and test their tracking, with paid integration help available. The publisher app supports link creation, partner discovery, storefronts, offer filtering, earnings, and performance insights. Access costs £99 a month plus VAT and a 3.5% transaction fee; Accelerate costs £199.00 GBP plus VAT and a 2.5% fee.

PartnerStack is a partner relationship management platform for SaaS companies building or scaling partner programs. It supports affiliate, referral, co-sell and influencer relationships, with multiple programs managed side by side. Companies can promote programs to active partners and use partner discovery and invitations to recruit. Automated onboarding journeys, training and resources help partners get started. The platform tracks partner-sourced leads and reports revenue, rewards paid and lifecycle stages. It calculates commissions and pays partners through the platform, while the company receives a single invoice. PartnerStack connects with marketing, sales, account mapping and AI visibility tools, and provides an API for custom integrations. It is available on web and API, and includes a partner portal, automated payouts and fraud prevention. PartnerStack says accounts have no limit on partners or internal users. Pricing is paid and confirmed during a demo, based on program size, feature needs and support level; there is no free plan. All plans include guided onboarding and initial setup.