BA-ICON vs Propwise
BA-ICON
icon.com.auPropwise
propwise.comSide by side
| Figure | BA-ICON | Propwise |
|---|---|---|
| Price from | $250/mo | 228.25 AED/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 4 | 8 |
| Spec score · Real Estate CRM Software | 7.2 (#215) | 9.2 (#3) |
| Free plan | No | Yes |
| Product | BA-ICON is a CRM built specifically for buyer’s agents. | Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals, and market intelligence together. |
| Property matching | Its matching engine connects buyers with on-market and exclusive off-market listings based on client preferences and market data. | Yes |
| Security | Its security page describes layered controls aligned with SOC 2 requirements, including access and authentication controls, encrypted connections, logging and monitoring. | Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management, and audit logs. |
Plans
BA-ICON
- Solo OperatorA$250 a month
- Solo Operator$250 a month
- Established AgencyPriced on request
- Growing AgencyPriced on request
Propwise
- PropwiseFree
- Propwise Pro3,999 AED a year
- Propilot249 AED a month
- PropwiseFree
- Propilot Monthly249 AED a month
- Propwise Pro333.25 AED a month
- Propilot2,739 AED a year
- Propilot Annual2,739 AED a year
In their own words
Propwise
Propwise is a connected workspace for UAE real estate agencies and teams, bringing leads, conversations, listings, deals and market intelligence together. Its CRM manages leads, contacts, deals, commissions, tasks, reminders and calendars, with pipelines and Kanban views. A unified inbox handles WhatsApp, Instagram and Facebook conversations with lead context, templates and bulk messaging. Propilot answers questions about business and Dubai market data in plain English, supports valuations and prepares actions for review. The free Propwise plan includes an organisation workspace, core CRM and lead management, and basic pipeline and task tools, with limited market intelligence, off-plan and inventory access, and AI tools. Propwise Pro costs 3,999 AED per year per seat, billed annually only. Propilot costs 249 AED a month, and plans begin after a 30-day free trial. Security features include workspace-level access controls, tenant-level data isolation, roles and permissions, session management and audit logs. Propwise lists support at [email protected] and says it replies within one business day.