BA-ICON

Spec sheet

Product

BA-ICON is a CRM built specifically for buyer’s agents.Read 12 Oct 2026 · icon.com.au

Free plan

NoRead 22 Sep 2026 · icon.com.au

Security

Its security page describes layered controls aligned with SOC 2 requirements, including access and authentication controls, encrypted connections, logging and monitoring.Read 12 Oct 2026 · icon.com.au

AML/CTF workflows

BA-ICON says it includes AML/CTF workflows from AUSTRAC enrolment through client verification.Read 12 Oct 2026 · icon.com.au

Audience and availability

The team page says BA-ICON had over 500 users across Australia and New Zealand by 2026.Read 12 Oct 2026 · icon.com.au

Branded client experience

Agents can send listings to clients and display them on a customised agency-branded website.Read 12 Oct 2026 · icon.com.au

Brief distribution

Agents can send curated client briefs to pre-populated selling-agent groups by suburb, criteria or relationship.Read 12 Oct 2026 · icon.com.au

Client profiles

Client profiles can record preferences, past enquiries and interaction history.Read 12 Oct 2026 · icon.com.au

Hosting

The homepage says BA-ICON is hosted on off-site Australian servers with full encryption and nightly backups.Read 12 Oct 2026 · icon.com.au

Listing imports

Plugins automatically import listing data from realestate.com.au, Domain, Allhomes and RealCommercial.Read 12 Oct 2026 · icon.com.au

Other listed integrations

The site lists Domain Group, PriceFinder, Stash, REI Forms, WhatsApp, Twilio, Xero, DocuSign, Property Insure, Personr, YouTube and Claude under partnerships, supporters and integrations.Read 12 Oct 2026 · icon.com.au

Property matching

Its matching engine connects buyers with on-market and exclusive off-market listings based on client preferences and market data.Read 12 Oct 2026 · icon.com.au

Setup

The site says setup includes customisation of client brief templates and listing pages, with a one-time setup fee for system setup and integration; the Solo Operator plan is listed with no setup fee.Read 12 Oct 2026 · icon.com.au

Stash integration

Agents can access Stash Property’s database from a BA-ICON deal record, curate comparables for the client portal, and sync property details automatically.Read 12 Oct 2026 · icon.com.au

Support and training

All plans include comprehensive online training, continuous customer support and software updates.Read 12 Oct 2026 · icon.com.au

Website included

YesRead 22 Sep 2026 · icon.com.au

Plans and prices

Every BA-ICON plan and price →

Where Specifiction places it

• Real Estate CRM Software#215 of 2497.2