Balancy vs Tenjin

Balancy is a LiveOps and monetization platform for games, centralizing events, offers, progression, and personalization. Its LiveOps tools include in-game events, scheduled push campaigns, a calendar dashboard, player segmentation, and A/B testing. The monetization engine supports tailored shops, special offers, offer sequences, payment validation, and ad management. A CMS provides content building, remote configuration, code generation, data validation, cloud storage, environments, and versioning. Visual scripting lets product teams create personalized flows, dynamic offers, segmentation, and onboarding without code. Balancy lists connections to BI and MMP tools, plus Unity, TypeScript, Cocos, Steam, Nutaku, and an API. Deployment can use SDK integration or self-hosting. Android, iOS, web, and API platforms are listed. A free CMS plan is available. Studio costs $499 a month plus DAU rates; Publisher costs $999 a month plus $39 per seat and DAU rates.

Tenjin is a mobile measurement partner for app attribution and analytics on Android, iOS, web, and through an API. It attributes mobile-app installs to paid user-acquisition campaigns; organic installs are not limited or charged. Listed analytics include ad revenue, lifetime value, ROAS, ROI, SKAdNetwork, retention and lifetime-cohort reports, deferred deeplinking, fraud prevention, and ad mediation ROI. Marketing features include raw-data access, a prediction suite, campaign and reporting APIs, and ad-fraud analysis. Integrations include Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. Its Unity SDK supports iOS and Android, and plugins are also listed for React Native, Ionic Capacitor, Flutter, and Unreal. Event-based API data is near real-time; spend and ad-revenue data updates every 2–3 hours depending on ad-network updates. The free plan includes 2,000 conversions per month, then $0.04 per additional conversion. Paid plans start at $200/mo.