Balto QA vs CTM Conversation Intelligence
Balto QA
balto.aiCTM Conversation Intelligence
ctm.comSide by side
| Figure | Balto QA | CTM Conversation Intelligence |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Speech Analytics Software | 7.8 (#6) | 8.0 (#4) |
| Founded | 2017 | 2011 |
| Headquarters | St. Louis, Missouri, United States | Millersville, Maryland, United States |
| Integrations | Balto lists integrations including Genesys Cloud, NICE inContact CXone, Five9, Salesforce, RingCentral, Amazon Connect, Talkdesk, and a Call Data API. | The pricing page lists integrations including HubSpot, Facebook, Reddit, Yext, Salesforce, Zoom, Calendly, and Gong across its plans. |
| Security | Balto states that it is SOC 2 compliant and uses 256-bit encryption, HTTPS/TLS 1.2, AWS infrastructure, and PCI, PHI, and PII protections. | CTM says it encrypts its platform using TLS and stores recordings, transcriptions, logs, and other call data on encrypted volumes. |
| Support | Customers receive a Customer Success Manager who supports setup, agent and supervisor training, and go-live. | CTM says all customers have 24/7 access to its support hub and ticketing system, while live phone and chat support is available on Marketing Pro and Sales Engage. |
Plans
CTM Conversation Intelligence
- Marketing Lite$79 a month
- Marketing Pro$179 a month
- Sales Engage$329 a month
- Enterprise$1,999 a month
In their own words
CTM Conversation Intelligence
CTM Conversation Intelligence uses AI-powered call analysis to help sales and marketing teams identify customer needs and work with conversation data. Teams can listen to recordings, read transcriptions, or apply customizable prompts to analyze transcripts. Sentiment analysis can help identify ideal audiences and low-quality conversations, while automatic tags and scores report on lead quality and team performance beyond call volume.
Live Conversations provides transcripts during active calls and chats, and Whisper lets a coach guide an agent privately. Described automations include using call scores as Google Ads conversions, triggering voicemail follow-up, and escalating off-script calls to managers. Conversation Intelligence is included in Marketing Pro, which costs $179 a month, billed monthly, and includes 3,000 transcribed minutes and custom AskAI analysis. CTM lists Android, iOS, web, and API access. There is no free plan.