Barefoot CRM vs Union
Barefoot CRM
barefoot.com
Union
gounion.comSide by side
| Figure | Barefoot CRM | Union |
|---|---|---|
| Price from | $300/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 1 |
| Spec score · Property Management CRM Software | 8.8 (#5) | 6.7 (#25) |
| CRM | The CRM stores homeowner, property, reservation and communication history in one centralized workspace. | The CRM combines calls, texts, emails, tours, and applications on a unified prospect timeline, with interactions and actions logged on the record. |
| Headquarters | Henniker, New Hampshire, USA | Austin, Texas, United States |
| Integrations | Direct connections are advertised for VRBO, Airbnb and TripAdvisor, alongside other portal connections. | Union says it works with Yardi, RealPage, ResMan, and Entrata, while leaving the property management system in place. |
| Intended customers | Barefoot describes its platform as serving vacation rental, corporate housing, long-term rental, and property management providers in North America. | Union is built for multifamily owner-operators, management companies, centralized or hybrid leasing teams, and growing regional or national portfolios. |
| Support | Barefoot’s Support Desk lists weekday support from 9 a.m. to 7 p.m. Eastern and emergency support 24/7/365. | Union says Customer Success is on-site for kickoff, customers receive direct Slack access to its team, and Product holds weekly customer working sessions. |
Plans
Barefoot CRM
- Additional 50 Units$300 a month
- 1–50 Units$800 a month
- 51–100 Units$1,100 a month
- 101–150 Units$1,400 a month
In their own words
Barefoot CRM
Barefoot CRM helps property management businesses track homeowner leads and manage relationships with owners, guests, and vendors. Contact records can bring together homeowner details, property information, reservation history, and past communications. Managers can prioritize homeowner prospects, prepare customized proposals, and follow communications through the agreement process. Automated task assignments and email campaigns can be triggered by actions or timelines. Listing integrations are intended to reduce repeated data entry and keep information accurate across channels; connections include VRBO, Airbnb, TripAdvisor, other booking portals, and an open API. Homeowners can use the desktop or mobile Owner Portal to view property details, booking calendars, and financial reporting. The service is available on web, iOS, and Android. Barefoot describes its platform as serving vacation rental, corporate housing, long-term rental, and property management providers in North America. The 1–50 Units plan costs $800 a month, and annual payment plans receive a 10% discount. Direct Airbnb and VRBO integrations are billed at 1% of rent; additional integration setup fees may apply.
Union
Union is a web-based, paid CRM for multifamily housing. It places marketing, leasing, applications, renewals, and resident revenue on one renter record. The CRM timeline combines calls, texts, emails, tours, and applications, with actions logged. Its voice agent answers calls, qualifies prospects, checks availability and pricing, books tours, and can transfer a conversation with context. Web chat responds around the clock using live CRM data and can hand off to a person. Agent Assist suggests replies and shows renter or property context while employees control what is sent. One leasing flow covers applications, TransUnion credit and background screening, Mastercard income verification, document generation, and e-signature. Renewals reuse the resident record, with operators deciding which outreach AI handles. Union says it works with Yardi, RealPage, ResMan, and Entrata. Pricing is custom, quoted per unit and product. Union was founded in 2018 and is headquartered in Austin, Texas.