Basis DSP vs Perpetua
Basis DSP
basis.comPerpetua
perpetua.ioSide by side
| Figure | Basis DSP | Perpetua |
|---|---|---|
| Price from | — | $695/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 2 | 5 |
| Spec score · Cross-Channel Advertising Software | 8.2 (#4) | 7.4 (#6) |
| Headquarters | Chicago, Illinois, United States | Perpetua lists an office at 36 Maplewood Avenue, Portsmouth, New Hampshire, and also lists offices in Toronto, London, São Paulo, and Berlin. |
| Integrations | Basis lists more than 170 industry API integrations spanning programmatic, search, social, direct and connected TV. | The BI page lists Amazon Advertising, Walmart Advertising, Criteo Advertising, Citrus Advertising, Instacart Advertising, Snowflake, Amazon Redshift, Google BigQuery, Microsoft SQL Server, and PostgreSQL among its data sources and destinations. |
| Support | Basis offers onboarding, training, a dedicated success manager, AdTech Academy resources and continuing campaign-support reviews. | Essentials includes chat support, Slack community access, and Perpetua Ad School video tutorials. |
Plans
Basis DSP
- Basis DSPPriced on request
- DSP technology fee (Forrester composite)Priced on request
Perpetua
- Essentials$695 a month
- Growth$695 a month
- Essentials$695 a month
- Growth$695 a month
- PremiumPriced on request
In their own words
Basis DSP
Basis DSP gives media buyers tools to plan, buy, and manage campaigns across programmatic inventory, audiences, and data. Its interface combines programmatic planning and activation with search, social, and site direct. Campaign channels include connected TV, video, native, audio, display, and mobile advertising. Targeting options include cross-device, contextual, TV, hyper-local, behavioral, demographic, and retargeting approaches. Basis lists more than 25,000 audience segments from over 30 data providers, plus a private marketplace library with over 2,000 active deals across hundreds of sites. An AI engine analyzes campaign data for algorithmic and machine learning optimization. Brand protection includes partner vetting and automated monitoring, alongside integrations for privacy-compliant addressability and measurement. The platform interoperates with search, social, and ad server platforms. Its Enterprise API can support custom media-buying workflows and interfaces, and Basis offers consulting and onboarding for media teams. The platform is available via web and API; pricing is on request.