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SPECIFICTION
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BDOW! vs OptinMonster

BDOW!

bdow.com

OptinMonster

optinmonster.com

Side by side

FigureBDOW!OptinMonster
Price from$19/mo$0.58/mo
Free planYes—
Free trialYes—
Open source——
WebYesYes
Plans published34
Spec score · Pop-Up Builder Software8.3 (#8)7.4 (#20)
Spec score · Popup Software8.3 (#9)7.5 (#20)
Campaign formatsIts campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms, and Scroll Boxes.Campaign types include lightbox popups, floating bars, fullscreen welcome gates, sidebar forms, slide ins, content lockers, countdown timers, coupon campaigns, and embedded forms.
Company historyBDOW! says Showit acquired Sumo in 2024 and rebuilt it as BDOW!, and describes itself as part of the Showit family.The About page says OptinMonster launched in 2013 and has served small independent businesses through Fortune 500 companies.
IntegrationsThe maker lists direct integrations with Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo, and 20+ other tools.The maker says users can connect email providers or CRMs using existing integrations, Custom HTML, Zapier, or webhooks.
TargetingDisplay targeting can use devices, pages, URLs, exit intent, visitors, and referrers.Features include Exit Intent, device targeting, page-level targeting, geolocation targeting, referral and cookie targeting, and cart or form abandonment targeting.

Plans

BDOW!

  • FreeFree
  • Pro$19 a month
  • Plus$39 a month

BDOW! pricing →

OptinMonster

  • Basic$7 a year
  • Plus$27 a year
  • Pro$37 a year
  • Growth$67 a year

OptinMonster pricing →

In their own words

BDOW!

BDOW! provides website forms and pop-ups for collecting leads and turning visitors into subscribers. Its campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms and Scroll Boxes. Display rules can use devices, pages, URLs, exit intent, visitors and referrers, among other trigger types. A/B testing includes control over how often each variation appears and one-click winner selection. Other conversion tools include countdown timers, social proof pop-ups, personalized discount codes and in-cart offers. Integrations are listed for Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and more than 20 other tools. Webhooks can send event notices to custom applications, and the feature guide places them on Plus. The free plan includes one site, 100 conversions and 500 emails per month. Pro is $19 a month, billed $228 yearly; Plus is $39 a month, billed $468 yearly. A 14-day trial is listed. BDOW! is available on the web and as an extension.

Visit bdow.com

OptinMonster

OptinMonster has no write-up on Specifiction yet; its figures are above.

Visit optinmonster.com