BDOW! vs Promolayer

BDOW! provides website forms and pop-ups for collecting leads and turning visitors into subscribers. Its campaign formats include pop-ups, Smart Bars, Welcome Mats, Click Triggers, Inline Forms and Scroll Boxes. Display rules can use devices, pages, URLs, exit intent, visitors and referrers, among other trigger types. A/B testing includes control over how often each variation appears and one-click winner selection. Other conversion tools include countdown timers, social proof pop-ups, personalized discount codes and in-cart offers. Integrations are listed for Showit, WordPress, Shopify, Kit, Flodesk, Mailchimp, Klaviyo and more than 20 other tools. Webhooks can send event notices to custom applications, and the feature guide places them on Plus. The free plan includes one site, 100 conversions and 500 emails per month. Pro is $19 a month, billed $228 yearly; Plus is $39 a month, billed $468 yearly. A 14-day trial is listed. BDOW! is available on the web and as an extension.

Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.