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SPECIFICTION
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Bella vs Broadly Reputation

Bella

bella.salon

Broadly Reputation

broadly.com

Side by side

FigureBellaBroadly Reputation
Price from$39/mo$79/mo
Free plan——
Free trialYes—
Open source——
WebYesYes
iOS—Yes
Android—Yes
Plans published103
Spec score · Salon Reputation Management Software8.2 (#11)8.3 (#8)
AudienceBella says it is built for salons and multi-location operators.Broadly describes its services as designed for local businesses and highlights industries including home services, auto services, dental, legal, and pet services.
HeadquartersSlidell, Louisiana, United StatesBoca Raton, Florida, United States
IntegrationsThe pricing page says Joanna books directly into Zenoti or SalonUltimate; it also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution.Broadly says it can build custom integrations with partners’ business systems to automate review requests after services are complete.
SupportThe home page lists community support for Reviews Only and business-hours support for Reputation Pro and Customer Recovery.Broadly says it provides support by phone, email, and chat, with a dedicated account team for each customer.

Plans

Bella

  • Reviews Only$39 a month
  • Reputation Pro$79 a month
  • Bella Lookbook$99 a month
  • Anna Jo Starter$129 a month
  • Customer Recovery$149 a month
  • Pro$299 a month
  • Joanna AI Voice + Anna Jo SMS$399 a month
  • Joanna AI Voice — Heavy$599 a month
  • Studio$599 a month
  • Enterprise$1,299 a month

Bella pricing →

Broadly Reputation

  • Standard$79 a month
  • Pro$89 a month
  • PremiumPriced on request

Broadly Reputation pricing →

In their own words

Bella

Bella is a web-based salon operating app for salons and multi-location operators. Its tools cover review handling, customer recovery, SMS booking, missed-call voice booking, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. Review routing keeps feedback rated one to three stars internal for manager recovery, while guests who give four or five stars are sent to the location’s Google review page. Joanna answers missed calls, collects booking details, sends confirmations, and can route guests to staff. Anna Jo provides booking help, confirmations, review links, recovery messages, and text follow-up without requiring guest logins. Joanna books directly into Zenoti or SalonUltimate; Bella also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. The maker says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents. Plans are priced per location without per-stylist seat fees; annual billing saves two months. Reviews Only costs $39 a month for one location and 200 SMS per month, and a 14-day trial is available.

Visit bella.salon

Broadly Reputation

Broadly Reputation helps businesses collect reviews, respond to them, and follow customer feedback from one place. Businesses can automatically request reviews by text or email after a job or appointment, and monitoring alerts help track review activity. Its AI Reputation Specialist generates responses to Google and Facebook reviews, flagging sensitive replies for approval before posting. Standard includes review management on Google and Facebook for $79 a month; Pro costs $89 a month and adds AI-generated responses. Premium automates review requests and responses, with price not listed. Broadly also highlights Social Media Manager, Local SEO, and Web Chat. Social Media Manager consolidates content for Facebook, Instagram, Twitter, Google Business Profile, and LinkedIn. Local SEO updates business information across more than 40 listings, including Google, Facebook, Amazon Alexa, Foursquare, Yellow Pages, MapQuest, Siri, and CitySearch. The service is available on Android, iOS, and web. Broadly describes its audience as local businesses, including home services, auto services, dental, legal, and pet services.

Visit broadly.com