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Bella

bella.salon

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Spec score 8.2 #11 of 29 in Salon Reputation Management Software

What it is

Bella is a web-based salon operating app for salons and multi-location operators. Its tools cover review handling, customer recovery, SMS booking, missed-call voice booking, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. Review routing keeps feedback rated one to three stars internal for manager recovery, while guests who give four or five stars are sent to the location’s Google review page. Joanna answers missed calls, collects booking details, sends confirmations, and can route guests to staff. Anna Jo provides booking help, confirmations, review links, recovery messages, and text follow-up without requiring guest logins. Joanna books directly into Zenoti or SalonUltimate; Bella also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. The maker says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents. Plans are priced per location without per-stylist seat fees; annual billing saves two months. Reviews Only costs $39 a month for one location and 200 SMS per month, and a 14-day trial is available.

Spec sheet

Product
Bella describes itself as a tenant-ready salon operating app for reviews, internal recovery, SMS booking, missed-call voice AI, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows.Read 8 Oct 2026 · bella.salon
Audience
Bella says it is built for salons and multi-location operators.Read 8 Oct 2026 · bella.salon
Integrations
The pricing page says Joanna books directly into Zenoti or SalonUltimate; it also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution.Read 8 Oct 2026 · bella.salon
Support
The home page lists community support for Reviews Only and business-hours support for Reputation Pro and Customer Recovery.Read 8 Oct 2026 · bella.salon
Headquarters
Slidell, Louisiana, United StatesRead 23 Sep 2026 · bella.salon
Billing model
Bella says plans are priced per location with no per-stylist seat fees, and annual billing saves two months.Read 8 Oct 2026 · bella.salon
Lookbook privacy
Bella says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents.Read 8 Oct 2026 · bella.salon
Maker background
Bella says it was built by operators of five salons across Louisiana, Mississippi, and Texas.Read 8 Oct 2026 · bella.salon
Review routing
Bella keeps 1–3 star feedback internal for manager recovery and sends 4–5 star guests to the location’s Google review page.Read 8 Oct 2026 · bella.salon
SMS booking
Anna Jo provides booking help, confirmations, review links, recovery messages, and follow-up by text without requiring guests to log in.Read 8 Oct 2026 · bella.salon
SMS safeguards
The pricing page describes TCPA-compliant SMS infrastructure, while Joanna’s listed opt-out handling follows CTIA and TCPA.Read 8 Oct 2026 · bella.salon
Tenant data
Bella lists multi-tenant data isolation among the features shared across every tier.Read 8 Oct 2026 · bella.salon
Usage limits
Bella says it notifies customers at 100% usage, pauses at 150% to request approval, and hard-caps at 200%.Read 8 Oct 2026 · bella.salon
Voice booking
Joanna answers missed calls, collects booking details, sends confirmations, and routes guests to staff when a human should step in.Read 8 Oct 2026 · bella.salon

Plans and prices

Reviews Only $39 a month $39/mo; $390/yr (save $78) 1 location · 200 SMS/mo Read 8 Oct 2026 · bella.salon
Reputation Pro $79 a month $79/mo; $790/yr (save $158) 1 location · 500 SMS/mo Read 8 Oct 2026 · bella.salon
Bella Lookbook $99 a month $99/mo Tokenized one-use preview link per booking Read 8 Oct 2026 · bella.salon
Anna Jo Starter $129 a month $129/mo 1 location · 1,000 SMS/mo Read 8 Oct 2026 · bella.salon
Customer Recovery $149 a month $149/mo; $1,490/yr (save $298) Up to 3 locations · 1,500 SMS/mo Read 8 Oct 2026 · bella.salon
Pro $299 a month $299/mo; $2,990/yr (save $598) Up to 5 locations · 3,000 SMS/mo · 60 voice min Read 8 Oct 2026 · bella.salon
Joanna AI Voice + Anna Jo SMS $399 a month $399/mo 500 voice minutes/mo · 1,000 SMS/mo Read 8 Oct 2026 · bella.salon
Joanna AI Voice — Heavy $599 a month $599/mo 1,500 voice minutes/mo · 2,000 booking SMS/mo Read 8 Oct 2026 · bella.salon
Studio $599 a month $599/mo; $5,990/yr (save $1,198) Up to 10 locations · 10,000 SMS/mo · 240 voice min Read 8 Oct 2026 · bella.salon
Enterprise $1,299 a month $1,299/mo Managed implementation · Custom workflow review Read 8 Oct 2026 · bella.salon

Every Bella plan and price →

Strong points and limits

Strong points

  • Routes low-rated feedback to internal recovery
  • Voice and SMS booking support
  • Joanna books into Zenoti or SalonUltimate
  • Multi-tenant data isolation across tiers
  • 14-day trial

Limits

  • No free plan
  • Reviews Only costs $39 a month
  • Reviews Only includes one location and 200 SMS per month

Who it suits

Bella suits salons and multi-location operators looking to manage reviews, booking conversations, and customer recovery. Its plans are priced by location, with SMS and voice allowances specified on several tiers.

Verdict

Bella brings review routing, booking assistance, and recovery workflows into a salon-focused web app. The $39 a month entry plan has a one-location and 200-SMS allowance; higher plans list additional capacity and workflows.

Where Specifiction places it

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