Bella vs TrueReview
Bella
bella.salon
TrueReview
truereview.coSide by side
| Figure | Bella | TrueReview |
|---|---|---|
| Price from | $39/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 10 | 9 |
| Spec score · Salon Reputation Management Software | 8.2 (#11) | 8.3 (#10) |
| Headquarters | Slidell, Louisiana, United States | Miami, Florida, United States |
| Integrations | The pricing page says Joanna books directly into Zenoti or SalonUltimate; it also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. | Official integration options include Zapier, Keragon, Make.com and Integrately, alongside direct API connections. |
Plans
Bella
- Reviews Only$39 a month
- Reputation Pro$79 a month
- Bella Lookbook$99 a month
- Anna Jo Starter$129 a month
- Customer Recovery$149 a month
- Pro$299 a month
- Joanna AI Voice + Anna Jo SMS$399 a month
- Joanna AI Voice — Heavy$599 a month
- Studio$599 a month
- Enterprise$1,299 a month
TrueReview
- Starter$29 a month
- Small Business$59 a month
- Premium$179 a month
- Starter$49 a month
- Small Business$99 a month
- Premium$299 a month
- Starter$348 a year
- Small Business$708 a year
- Premium$2,148 a year
In their own words
Bella
Bella is a web-based salon operating app for salons and multi-location operators. Its tools cover review handling, customer recovery, SMS booking, missed-call voice booking, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. Review routing keeps feedback rated one to three stars internal for manager recovery, while guests who give four or five stars are sent to the location’s Google review page. Joanna answers missed calls, collects booking details, sends confirmations, and can route guests to staff. Anna Jo provides booking help, confirmations, review links, recovery messages, and text follow-up without requiring guest logins. Joanna books directly into Zenoti or SalonUltimate; Bella also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. The maker says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents. Plans are priced per location without per-stylist seat fees; annual billing saves two months. Reviews Only costs $39 a month for one location and 200 SMS per month, and a 14-day trial is available.
TrueReview
TrueReview has no write-up on Specifiction yet; its figures are above.