Betterment vs Conquest
Betterment
betterment.com
Conquest
conquestplanning.comSide by side
| Figure | Betterment | Conquest |
|---|---|---|
| Price from | $0.05/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Financial Planning Software | 9.3 (#1) | 8.7 (#8) |
| Founded | 2008 | LinkedIn states that Conquest was founded in 2018. |
| Headquarters | Betterment's corporate office is at 450 West 33rd Street, Floor 11, New York, NY 10001. | Winnipeg, Manitoba, Canada |
| Security controls | Betterment states that it uses two-factor authentication, encryption in transit and at rest, TLS and a dedicated security team. | The company says data is encrypted in transit and at rest and that it tests against WCAG 2.1 AA accessibility standards. |
| What it does | Betterment provides automated investing, cash management, goal setting and retirement planning for U.S. customers. | Conquest provides financial-planning and advice-delivery software for advisors, broker-dealers, banks, credit unions and other wealth firms. |
Plans
Betterment
- Cash ReserveFree
- Premium$0.65 a year
- Premium$0.65 a year
- Digital$5 a month
- Digital$5 a month
Conquest
- Independent advisor early-access trialFree
- Independent advisors & RIAsFree
- Enterprise wealth-firm deploymentPriced on request
- Enterprise wealth firmsPriced on request
In their own words
Betterment
Betterment has no write-up on Specifiction yet; its figures are above.
Conquest
Conquest is a financial planning platform built around its Strategic Advice Manager (SAM), an engine that evaluates and ranks strategies, models life events, and responds to client questions. SAM combines a calculation engine with a proprietary AI expert system to produce deterministic, repeatable, auditable results. One engine supports self-directed, hybrid, and advisor-led planning across retirement, investment, insurance, tax, business succession, estate, corporate, and family trust needs. The platform includes a client portal, cash-flow modeling, goal planning, scenario analysis, and tax, insurance, and investment planning. An open two-way API can connect SAM to existing technology or custom advisor and client experiences. Its MCP Server connects plan data to assistants such as Claude, ChatGPT, and Microsoft Copilot, with firm-controlled access and authenticated connections. The independent-advisor offering lists Charles Schwab, TradePMR, held-away account aggregation, Zocks, and Jump as live at launch; Wealthbox and portfolio reporting are described as forthcoming. Conquest was founded in 2018 and is headquartered in Winnipeg, Manitoba, Canada. The company says it serves more than 1,000 firms across Canada, the US, and the UK and has powered more than 2.5 million financial plans.