Bird Analytics vs Singular
Bird Analytics
bird.comSingular
singular.netSide by side
| Figure | Bird Analytics | Singular |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Email Marketing Analytics Software | 8.2 (#16) | 8.7 (#10) |
| Founded | 2011 | 2014 |
| Headquarters | Amsterdam, Netherlands | Palo Alto, California, United States |
| Integrations | Bird says it offers pre-built connectors and shows HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn as example integrations. | Singular provides a partner integration directory with a searchable partner browser. |
| Security compliance | Bird states that the analytics platform is SOC 2 certified and compliant with GDPR, CCPA, and HIPAA, with data-residency controls and granular international access. | Singular states that it supports GDPR and CCPA functions through APIs and offers retention, erasure, privacy-audit and private-cloud controls. |
| Support | Bird provides documentation, guides, examples, and an implementation brief for analytics, with resources in English. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
Plans
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Bird Analytics
Bird Data Analytics brings marketing channel analytics into a dashboard to monitor campaigns, predict customer behavior, and connect interactions to revenue. It covers email, SMS, WhatsApp, social media, and web interactions, with real-time tracking for delivery, opens, and clicks and alerts for optimization opportunities. Its AI analyzes purchase history, engagement patterns, and behavioral signals to predict repurchases and likely purchases. Audience segments can draw on purchase, browsing, and engagement data and update as preferences change. Revenue attribution follows customer journeys from first touch to purchase and connects channels, journeys, and messages to revenue outcomes. Bird offers pre-built connectors, including HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn. It describes the data platform as supporting unlimited customer profiles and processing millions of profiles and billions of data points. Bird states the analytics platform is SOC 2 certified and compliant with GDPR, CCPA, and HIPAA, with data-residency controls and granular access.