| Price from | $16/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 3 |
| Spec score · Loyalty Program Software | 9.2 (#1) | 7.5 (#23) |
| Founded | The company history says bLoyal was founded as EVT Solutions in 2004. | 2016 |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | Leal says it offers a REST API and more than 350 integrations, and its integrations page lists systems including Shopify, VTEX, SAP Business One, Micros, and Soft Restaurant. |
| Loyalty | The platform supports loyalty points, tiers, rewards, promotions, coupons, and omnichannel gift cards. | Its loyalty module supports points, cashback, benefit clubs, discounts, configurable promotion validity, and gamified rewards. |
| Product | bLoyal describes itself as a loyalty, engagement, and marketing platform that connects directly to POS and eCommerce systems. | Leal 360 centralizes customer data, automates personalized campaigns, and measures purchase frequency, average order value, and customer lifetime value for retail. |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | Leal states that its CDP holds SOC 2 certification and that personal data is managed under Colombia's Law 1581 of 2012 (Habeas Data). |
| Support | The subscription agreement lists per-incident support at $75 and says enhanced support plans are available. | All plans include digital technical and customer support; personalized Customer Success support is included with Enterprise and available for an additional fee on Professional. |
