| Price from | $16/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 10 | 1 |
| Spec score · Loyalty Program Software | 9.2 (#1) | 7.0 (#31) |
| Headquarters | Sammamish, Washington, United States | Palo Alto, California, United States |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | TrueLoyal lists 150+ integrations across ecommerce, CRM, email, social and other systems. |
| Support | The subscription agreement lists per-incident support at $75 and says enhanced support plans are available. | After launch, support can include a dedicated customer success manager and loyalty strategy. |
| What it does | bLoyal is a loyalty, engagement and marketing platform connected to existing POS and ecommerce systems. | TrueLoyal is customer loyalty software for mid-market consumer brands selling through third parties and direct online. |
