bLoyal vs Yotpo Loyalty
bLoyal
bloyal.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | bLoyal | Yotpo Loyalty |
|---|---|---|
| Price from | $16/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 10 | 5 |
| Spec score · Loyalty Program Software | 9.2 (#1) | 8.3 (#10) |
| API | bLoyal offers open APIs for connecting POS, eCommerce, back-office, and custom applications. | The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2. |
| Founded | The company history says bLoyal was founded as EVT Solutions in 2004. | 2011 |
| Headquarters | Sammamish, Washington, United States | Israel |
| Integrations | The maker lists native POS and eCommerce integrations including Clover, NCR Voyix, Korona, Microsoft Dynamics 365, LS Retail, Datasym, Shopify, WooCommerce, CMS Max, Magento, and BigCommerce. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Rating on GetApp | 3.4 out of 5 from 8 reviews | 4.5 out of 5 from 377 reviews |
| Rating on Shopify App Store | 0 out of 5 from 0 reviews | 4.7 out of 5 from 970 reviews |
| Security | bLoyal says it uses Microsoft Azure capabilities including encryption, access controls and ongoing monitoring. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
| Support | The subscription agreement lists per-incident support at $75 and says enhanced support plans are available. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
| What it does | bLoyal is a loyalty, engagement and marketing platform connected to existing POS and ecommerce systems. | Yotpo Loyalty & Referrals lets ecommerce brands run points, rewards, VIP-tier and referral programs. |
| Who it serves | bLoyal says its mission is to empower direct-to-consumer businesses worldwide and describes clients ranging from single-location retailers to corporations with more than 1,000 locations. | Yotpo describes its business as serving ecommerce brands ranging from fast-growing direct-to-consumer companies to large retailers. |
Plans
bLoyal
- Starter$16 a month
- Plus$18 a month
- Core Edition$39 a month
- Pro Edition$99 a month
- Marketer Edition$199 a month
- Max$250 a month
- CorePriced on request
- ExecutivePriced on request
- MarketerPriced on request
- ProPriced on request
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.