Bluebird Route vs Distribution Engine
Bluebird Route
bluebird.one
Distribution Engine
distributionengine.comSide by side
| Figure | Bluebird Route | Distribution Engine |
|---|---|---|
| Price from | $499.58/mo | $1.67/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Lead Routing Software | 8.1 (#10) | 8.0 (#14) |
| Company history | Bluebird says it began as Lead Assign in 2014 and rebranded to Bluebird in 2024. | The company says it has helped teams assign work inside Salesforce since 2011 and that Distribution Engine launched in 2012. |
| Headquarters | Meaford, Ontario, Canada; administration office in Toronto, Ontario, Canada | Wilmington, Delaware, USA; London, UK |
| Purpose | Bluebird Route evaluates incoming opportunities against business logic and routes them to suitable sellers in external sales networks. | Distribution Engine provides Salesforce lead distribution, case assignment, round-robin, and territory management without code. |
| Support | The maker lists support hours as Monday to Friday, 9:00am–5:00pm EST, and provides a help center and support ticket option. | Premier Support costs a 20% surcharge and includes direct phone and email support, with an average response time under 30 minutes. |
Plans
Bluebird Route
- Base (Monthly)$600 a month
- Base (Annual)$5,995 a year
- CustomPriced on request
Distribution Engine
- Starter$20 a year
- Advanced$35 a year
- Unlimited$55 a year
In their own words
Bluebird Route
Bluebird Route has no write-up on Specifiction yet; its figures are above.
Distribution Engine
Distribution Engine has no write-up on Specifiction yet; its figures are above.