Boei vs Sarufi
Boei
boei.helpSarufi
sarufi.ioSide by side
| Figure | Boei | Sarufi |
|---|---|---|
| Price from | $19/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 12 | 1 |
| Spec score · SMS Chatbot Software | 9.2 (#1) | 8.2 (#10) |
| Channels | Website chat, WhatsApp, email, SMS, Telegram and other channels share one conversation history and inbox. | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. |
| Company legal name | The service is operated by Ruby Foundry B.V., trading as Boei. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Headquarters | Utrecht, Netherlands | Dar es Salaam, Tanzania |
| Integrations | Official integrations include HubSpot, Mailchimp, Google Analytics, Facebook Pixel, Missive, Zapier, Make, n8n and webhooks. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Languages | The chatbot is advertised as supporting more than 95 languages. | The product page says Sarufi natively supports more than 10 African languages. |
| Privacy | The company says conversations are not used to train AI models and offers cookieless operation, configurable retention and GDPR erasure tools. | Sarufi’s privacy policy says it uses technical and organisational security measures and cautions that it cannot guarantee complete security of internet transmissions or stored information. |
| Product | Boei is an AI customer conversation platform with chatbot, live chat, shared inbox, CRM and 50+ contact channels. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
| Rating on Trustpilot | 4.7 out of 5 from 29 reviews. | 3.7 out of 5 from 1 review |
| Support | Scale includes priority support, dedicated 60-minute onboarding and a quarterly review call; the pricing FAQ says support is available by page chat or email. | Sarufi says its team responds to enterprise, compliance and integration questions within one business day. |
| What it does | Boei is an AI customer-conversation platform combining chatbot, live chat, shared inbox, CRM and more than 50 contact channels. | Sarufi helps businesses build, test and deploy AI-powered conversational agents for customer workflows. |
Plans
Boei
- Starter$25 a month
- Growth$69 a month
- Business$179 a month
- Starter$228 a year
- Starter annual$228 a year
- Scale$309 a month
- Growth$588 a year
- Growth annual$588 a year
- Business$1,548 a year
- Business annual$1,548 a year
In their own words
Boei
Boei is an AI customer conversation platform combining chatbot, live chat, shared inbox, CRM and more than 50 contact channels. Its agent can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups. Training inputs include websites, documents, knowledge bases, product and pricing data, support ticket history, instructions and Q&A. The same agent can work across website chat, WhatsApp and email with shared conversation history; the maker says it speaks 95+ languages. Teams can automate actions, require approval for sensitive steps, or take over a conversation with context and an audit trail. Listed integrations include CRM, support, email marketing, calendar and website platforms, as well as webhooks. API access and webhooks are included in Growth, Business and Scale. The seven-day trial unlocks all features without a credit card, after which accounts become read-only unless upgraded. Starter is listed at $19 a year, billed at $228/yr. Boei says customer data is hosted in the EU/EEA, with production servers and backups in Germany.
Sarufi
Sarufi is a conversational AI platform for building, testing, and deploying agents that automate business processes. One agent can run across WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys. Flow actions include messages with buttons, lists, and media, conditions, LLM agents with tools and context, and API calls. Listed integrations include WhatsApp Business API, Meta Cloud API, Africa’s Talking, Beem, USSD providers, REST APIs, and webhooks. Sarufi says it uses Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developers get REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be escalated to a person with history and context. The product page says it natively supports more than 10 African languages. A free plan is available; the Developer plan lists 1,000 messages per month with no price shown.