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Boei

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Spec score 9.2 #1 of 32 in SMS Chatbot Software

What it is

Boei is an AI customer conversation platform combining chatbot, live chat, shared inbox, CRM and more than 50 contact channels. Its agent can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups. Training inputs include websites, documents, knowledge bases, product and pricing data, support ticket history, instructions and Q&A. The same agent can work across website chat, WhatsApp and email with shared conversation history; the maker says it speaks 95+ languages. Teams can automate actions, require approval for sensitive steps, or take over a conversation with context and an audit trail. Listed integrations include CRM, support, email marketing, calendar and website platforms, as well as webhooks. API access and webhooks are included in Growth, Business and Scale. The seven-day trial unlocks all features without a credit card, after which accounts become read-only unless upgraded. Starter is listed at $19 a year, billed at $228/yr. Boei says customer data is hosted in the EU/EEA, with production servers and backups in Germany.

Spec sheet

What it does
Boei is an AI customer-conversation platform combining chatbot, live chat, shared inbox, CRM and more than 50 contact channels.Read 15 Oct 2026 · boei.help
Product
Boei is an AI customer conversation platform with chatbot, live chat, shared inbox, CRM and 50+ contact channels.Read 8 Oct 2026 · boei.help
API
The REST API uses OpenAPI 3.0, Bearer API keys, JSON responses and a stated limit of 60 requests per minute per key.Read 15 Oct 2026 · boei.help
Integrations
Official integrations include HubSpot, Mailchimp, Google Analytics, Facebook Pixel, Missive, Zapier, Make, n8n and webhooks.Read 15 Oct 2026 · boei.help
Security
The security page describes TLS connections, AES encryption at rest, daily primary database backups, and backups retained for up to 60 days.Read 8 Oct 2026 · boei.help
Privacy
The company says conversations are not used to train AI models and offers cookieless operation, configurable retention and GDPR erasure tools.Read 15 Oct 2026 · boei.help
Compliance
Boei publishes a Data Processing Agreement and says paid plans include it, with a public subprocessor list.Read 15 Oct 2026 · boei.help
Support
Scale includes priority support, dedicated 60-minute onboarding and a quarterly review call; the pricing FAQ says support is available by page chat or email.Read 8 Oct 2026 · boei.help
Headquarters
Utrecht, NetherlandsRead 28 Sep 2026 · boei.help
Founded
Boei says it began in 2020.Read 15 Oct 2026 · boei.help
AI actions
During conversations it can qualify leads, calculate prices, prepare quotes, book appointments, update CRMs and trigger workflows.Read 15 Oct 2026 · boei.help
AI and workflows
Boei can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups.Read 8 Oct 2026 · boei.help
AI training
The system can learn from websites, PDFs, documents, FAQs, product catalogs, support history and custom instructions.Read 15 Oct 2026 · boei.help
API availability
API access is included in Growth, Business and Scale plans, and webhooks are included in those plans.Read 8 Oct 2026 · boei.help
API scope
API endpoints cover chatbots, conversations, training content, FAQs, contacts, deals, pipeline stages and inbox threads.Read 15 Oct 2026 · boei.help
Channels
Website chat, WhatsApp, email, SMS, Telegram and other channels share one conversation history and inbox.Read 15 Oct 2026 · boei.help
Company legal name
The service is operated by Ruby Foundry B.V., trading as Boei.Read 15 Oct 2026 · boei.help
Company location
The company lists Utrecht, the Netherlands as its headquarters and operating base.Read 15 Oct 2026 · boei.help
Company size
LinkedIn lists Boei as a one-employee software-development company.Read 15 Oct 2026 · linkedin.com
CRM
Each conversation can create or update contact records with tags, custom fields, history and next actions.Read 15 Oct 2026 · boei.help
Custom integration
SDK prefills can pass name, email, phone, company, ID, tags and notes into the chatbot.Read 15 Oct 2026 · boei.help
Documentation
Public resources include interactive API documentation, OpenAPI JSON/YAML, authentication guidance, webhooks documentation and installation guides.Read 15 Oct 2026 · boei.help
Encryption
Boei states that data uses TLS in transit and AES encryption at rest, with no non-TLS connection option.Read 15 Oct 2026 · boei.help
Human controls
Teams can configure automatic actions, require approval for sensitive steps and take over conversations with context and an audit trail.Read 8 Oct 2026 · boei.help
Installation
Setup guides cover WordPress, Shopify, Wix, Webflow, Squarespace, Joomla, PrestaShop and hundreds of other platforms that accept a code snippet.Read 15 Oct 2026 · boei.help
Intended customers
The company describes its customer profile as small and mid-sized businesses, agencies, e-commerce and service teams.Read 8 Oct 2026 · boei.help
Languages
The chatbot is advertised as supporting more than 95 languages.Read 15 Oct 2026 · boei.help
Licence
The WordPress connector is explicitly described as open-source software, while the hosted Boei service is proprietary SaaS.Read 15 Oct 2026 · wordpress.org
Limit: analytics depth
A G2 reviewer said the chatbot analytics could be more extensive and useful.Read 15 Oct 2026 · g2.com
Limit: customization
Capterra and G2 reviewers mention limited widget design options or insufficiently documented CSS customization.Read 15 Oct 2026 · capterra.com
Limit: integrations
Reviewers have reported wanting faster addition of integrations and missing connections to particular tools.Read 15 Oct 2026 · capterra.com
Limit: WordPress administration
A WordPress reviewer notes that configuration is managed through the Boei website rather than directly in the WordPress dashboard.Read 15 Oct 2026 · wordpress.org
Notable news: infrastructure
A legal changelog dated March 13, 2026 records migration of database and backup hosting to Hetzner in Germany.Read 15 Oct 2026 · boei.help
Notable news: legal entity
A legal changelog dated April 6, 2026 records the operating-entity rebrand to Ruby Foundry B.V. trading as Boei.Read 15 Oct 2026 · boei.help
Notable news: product release
The product changelog records widget SDK controls and prefill support released on May 16, 2026.Read 15 Oct 2026 · feedback.boei.help
Ownership and funding
Boei describes itself as privately owned and bootstrapped, without outside investors.Read 15 Oct 2026 · boei.help
Praise: ease of setup
Reviewers repeatedly describe installation and configuration as quick, simple and requiring little technical work.Read 15 Oct 2026 · capterra.com
Praise: lightweight multichannel design
Reviewers praise the lightweight widget and the ability to gather many contact channels in one interface.Read 15 Oct 2026 · getapp.com
Praise: support
Independent reviewers commonly describe the founder or support team as responsive and receptive to feedback.Read 15 Oct 2026 · trustpilot.com
Privacy and hosting
The maker says customer data is hosted in the EU/EEA, with production servers and backups in Hetzner data centers in Germany.Read 8 Oct 2026 · boei.help
Rating on Capterra
5.0 out of 5 from 25 reviews.Read 15 Oct 2026 · capterra.com
Rating on G2
4.7 out of 5 from 11 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
5.0 out of 5 from 25 reviews.Read 15 Oct 2026 · getapp.com
Rating on Software Advice
5.0 out of 5 from 25 reviews.Read 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4.7 out of 5 from 29 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on WordPress.org
4.9 out of 5 from more than 159 reviews, as stated in the plugin listing description.Read 15 Oct 2026 · wordpress.org
SDK status
Boei says it has no official SDK or MCP server yet, while publishing an OpenAPI specification for client generation.Read 15 Oct 2026 · boei.help
Security hosting
Primary application, database and backup infrastructure is hosted in Hetzner EU data centers, with primary servers in Nuremberg, Germany.Read 15 Oct 2026 · boei.help
System requirements
The widget loads asynchronously, is described as about 10KB, and is responsive on mobile devices.Read 15 Oct 2026 · boei.help
Training
It can learn from websites, uploaded documents, knowledge bases, product and pricing data, support ticket history, instructions and Q&A.Read 8 Oct 2026 · boei.help
Trial and limits
The seven-day free trial unlocks all features without a credit card, and accounts become read-only if not upgraded afterward.Read 8 Oct 2026 · boei.help
Website platforms
Boei lists integrations for website and commerce platforms including WordPress, Shopify, Squarespace, Wix, Webflow and PrestaShop.Read 8 Oct 2026 · boei.help

Plans and prices

Starter $25 a month billed monthly 1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 products · 1 external inbox · 1 live-chat agent Read 15 Oct 2026 · boei.help
Growth $69 a month billed monthly 3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 products · 10 AI actions/bot · 10 workflows/bot · 3 live-chat agents · API · webhooks Read 15 Oct 2026 · boei.help
Business $179 a month billed monthly 10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · unlimited products · 15 AI actions/bot · 15 workflows/bot · 5 live-chat agents · custom domain · white-label Read 15 Oct 2026 · boei.help
Starter $228 a year Billed at $228/yr 1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 products Read 8 Oct 2026 · boei.help
Starter annual $228 a year billed at $228/yr 1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 products · 1 external inbox · 1 live-chat agent Read 15 Oct 2026 · boei.help
Scale $309 a month billed monthly 25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot · 20 workflows/bot · 7 live-chat agents · custom DPA · 99.5% uptime SLA · priority support Read 15 Oct 2026 · boei.help
Growth $588 a year Billed at $588/yr 3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 products · 3 live chat agents Read 8 Oct 2026 · boei.help
Growth annual $588 a year billed at $588/yr 3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 products · 10 AI actions/bot · 10 workflows/bot · 3 live-chat agents · API · webhooks Read 15 Oct 2026 · boei.help
Business $1,548 a year Billed at $1,548/yr 10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · unlimited product training · 5 live chat agents · white-label Read 8 Oct 2026 · boei.help
Business annual $1,548 a year billed at $1,548/yr 10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · unlimited products · 15 AI actions/bot · 15 workflows/bot · 5 live-chat agents · custom domain · white-label Read 15 Oct 2026 · boei.help
Scale $2,748 a year Billed at $2,748/yr 10 domains · 10 chatbots · 25,000 AI credits/mo · 15,000 training pages · 7 live chat agents · custom DPA · 99.5% uptime SLA Read 8 Oct 2026 · boei.help
Scale annual $2,748 a year billed at $2,748/yr 25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot · 20 workflows/bot · 7 live-chat agents · custom DPA · 99.5% uptime SLA · priority support Read 15 Oct 2026 · boei.help

Every Boei plan and price →

Strong points and limits

Strong points

  • Combines chatbot, live chat, shared inbox and CRM
  • Handles conversations across website chat, WhatsApp and email
  • Teams can approve sensitive actions or take over
  • Seven-day trial includes all features without a card
  • API access and webhooks included in Growth and above

Limits

  • No free plan is listed
  • Trial lasts seven days
  • Accounts become read-only after trial without an upgrade

Who it suits

Boei is aimed at small and mid-sized businesses, agencies, e-commerce teams and service teams managing customer conversations across channels. It may suit teams that want AI-assisted actions alongside human approval and takeover controls.

Boei in depth

Read the full write-up

Boei is a customer-conversation platform for teams that want AI, live support and CRM actions under one roof. It suits small and mid-sized businesses, agencies, and e-commerce or service teams working across channels. Its range is strong, but the annual commitment and monthly AI-credit caps deserve close attention.

Overview

Boei combines a chatbot, live chat, shared inbox and CRM with more than 50 contact channels. The same agent can handle website chat, WhatsApp and email while retaining shared conversation history, a useful way to keep customer context together across touchpoints.

Beyond answering questions, the AI can qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups. This makes Boei relevant to sales and service operations as well as routine support. The trade-off is that usage and scale are bounded by each plan’s AI credits, training pages, products, domains, chatbots and live-agent seats.

Key features

AI and workflow control

Boei can learn from websites, uploaded documents, knowledge bases, product and pricing data, support-ticket history, instructions and Q&A. It supports more than 95 languages. Teams can configure automatic actions, require approval for sensitive steps, or take over conversations with context and an audit trail. That combination is a good fit for businesses that want automation but need people to retain control over consequential actions.

Connections and deployment

Integrations include HubSpot, Salesforce, Pipedrive, Zoho CRM, Zendesk, Intercom, Mailchimp, Calendly, Google Calendar and webhooks. Website and commerce integrations include WordPress, Shopify, Squarespace, Wix, Webflow and PrestaShop. API access and webhooks are included in Growth, Business and Scale, so Starter is less suitable for teams that need those connections.

Boei supports Android, iOS, macOS, Windows, web and API. Its maker says customer data is hosted in the EU/EEA, with production servers and backups in Germany. Security measures described include TLS connections, AES encryption at rest, daily primary database backups and backups retained for up to 60 days. The company says it invests in GDPR compliance; a custom DPA is a Scale benefit.

Pricing

Boei has no free plan. Its seven-day trial unlocks all features without a credit card, but accounts become read-only if they are not upgraded afterward. Prices below are annual commitments billed yearly.

Starter — $19 a year ($228/yr billed): 1 domain, 1 chatbot, 2,000 AI credits per month, 1,000 training pages and 50 products. It is the entry point for a single-site operation, but offers no listed live-chat agent seats, API access or webhooks.

Growth — $49 a year ($588/yr billed): 3 domains, 3 chatbots, 7,000 monthly AI credits, 3,500 training pages, 500 products and 3 live chat agents. API access and webhooks make it a more practical choice for teams connecting Boei to other systems.

Business — $129 a year ($1,548/yr billed): 10 domains, 10 chatbots, 20,000 monthly AI credits, 10,000 training pages, unlimited product training, 5 live chat agents and white-labeling. It fits larger deployments that need more usage and a branded experience.

Scale — $229 a year ($2,748/yr billed): 10 domains, 10 chatbots, 25,000 monthly AI credits, 15,000 training pages and 7 live chat agents, plus a custom DPA and 99.5% uptime SLA. Priority support, dedicated 60-minute onboarding and a quarterly review call are also included, making this the plan for teams that need those service commitments.

The credits and agent seats are important constraints: moving up increases capacity, but does not make AI usage unlimited. Support is available by page chat or email. The annual terms mean the trial is the only no-cost way to evaluate the full feature set before committing.

Platforms

Boei’s platform coverage spans Android, iOS, macOS, Windows, web and API. That breadth suits teams working across devices, while API availability depends on choosing Growth or above.

Who it's for

Boei is strongest for small and mid-sized businesses, agencies, e-commerce operations and service teams that want AI conversations tied to live agents, CRM updates and workflow actions. It is less compelling for buyers who require a permanent free tier, or for teams whose expected volume exceeds the monthly credit and agent allowances at their budget.

Pros and cons

Pros: Shared history across website chat, WhatsApp and email can reduce fragmented customer context; human approvals and takeover with an audit trail give teams control over automation; broad integrations and API options support connected workflows.

Cons: There is no free plan, and the seven-day trial turns read-only without an upgrade; annual billing raises the commitment beyond the displayed monthly starting figure; AI credits, training-page allowances and agent seats vary by plan and can constrain growth.

Alternatives

Crisp is worth considering if a free plan matters: its free tier includes two seats and unlimited conversations, but no AI credits.

ConvoCore may suit buyers seeking a free AI option, with 500 monthly credits (about 182 estimated messages) and a web widget on its free plan.

Clickatell SMS API is the more focused option when the need is pay-as-you-go outgoing SMS, with message prices varying by destination and type.

Jack The Butler suits readers looking for free, open-source software without per-message or per-room fees, while recognizing that hosting and AI API usage may cost extra.

Sinch Engage is an alternative for teams comparing SMS-focused plans, including tiers with 3,000 or 10,000 SMS per month.

eesel AI for SMS may be a better fit for usage-based pricing, with a free tryout and a per-conversation SMS charge.

Evoriqa SMS AI Chatbot offers a free tier capped at one chatbot, 50 messages per month, one knowledge source and one user.

Bryka is another option with a free tier limited to one chatbot and 50 messages per month.

For a broader category comparison, see SMS Chatbot Software.

Verdict

Choose Boei if your team needs AI-assisted conversations connected to live support, CRM work and controlled workflow actions across multiple channels. Its shared history and approval controls are the strongest reasons to shortlist it. Look elsewhere if you need a lasting free plan, a short commitment, or more predictable capacity than monthly credits and seat limits allow.

Verdict

Boei combines AI conversation handling with channel history, workflow actions and human controls. The seven-day trial and annual plan terms are important to weigh, along with the feature and usage limits of each plan.

Where Specifiction places it

Alternatives to BoeiAll alternatives →