Boulevard vs EasyGrox
Boulevard
joinblvd.comEasyGrox
easygrox.comSide by side
| Figure | Boulevard | EasyGrox |
|---|---|---|
| Price from | $143/mo | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 11 |
| Spec score · Salon Staff Scheduling Software | 8.7 (#3) | 8.8 (#1) |
| Access controls | The platform provides role-based permissions, IP restrictions, and audit logs for staff actions and access. | EasyGrox says it provides role-based access controls and logs data access and modification events. |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | The privacy policy refers generically to SMS, email and payment providers but names no specific integration partners. |
| Marketing | Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked. | Email or SMS campaigns, birthday automation and re-engagement campaigns are pay-as-you-go. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | EasyGrox is salon and spa management software for salons, spas, barbershops, and beauty studios. |
| Scheduling | Boulevard’s Precision Scheduling is designed to help businesses manage calendars and eliminate appointment gaps. | Its calendar combines online bookings, walk-ins, and manual entries, with staff columns, drag-to-reschedule, and automated reminders. |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. | The security page states that data is encrypted with AES-256 at rest and TLS 1.3 in transit, with daily backups retained for 30 days. |
| System requirements | The pricing FAQ says users generally need a modern computer or laptop, an iPad and broadband internet; the Boulevard Duo point-of-sale is required for payment processing. | The terms require a modern web browser and a stable internet connection. |
| What it does | Boulevard is a business-management and client-experience platform for salons, spas, medspas, barbershops and other appointment businesses, combining scheduling, booking, marketing, messaging and payments. | EasyGrox is hosted salon and spa management software for salons, spas, barbershops and beauty studios. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
EasyGrox
- FreeFree
- FreeFree
- Multi Store$20 a month
- Single Store$20 a month
- Six-month billing$100, paid once
- Annual billing$200 a year
- Single Store₹699 a month
- Solo₹799 a month
- Business₹1,999 a month
- Scale₹3,499 a month
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
EasyGrox
EasyGrox is web-based management software for salons, spas, barbershops, and beauty studios. Its calendar combines online bookings, walk-ins, and manual entries, with staff columns, drag-to-reschedule controls, and automated reminders. The POS accepts UPI, cards, cash, and wallets, and can include service and retail sales in one transaction. Client records can hold visit history, color formulas, service notes, preferences, and spending information. Inventory tools track stock, alert on low levels, and support retail sales. Every plan includes a hosted booking website with a shareable URL and Google-indexed service pages. Marketing options include SMS and email campaigns, birthday automation, and re-engagement; campaigns are pay-as-you-go. Appointment messages include confirmations and reminders by SMS and email, plus two-way SMS replies. EasyGrox says it charges zero commission on bookings and transactions. The Free plan provides a booking website and related listing and traffic features, while the calendar and other full-platform tools are in paid plans. Single Store is listed at ₹699 a month plus GST. The product also has a free trial.