Boulevard vs Insight Salon Software

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.

Insight Salon Software helps salons, spas, barber shops, and other businesses manage appointments, clients, staff, marketing, and inventory. Online booking supports real-time appointments on a mobile-responsive site and sends automatic email or SMS confirmations. Client records can hold formulas, preferences, notes, service and appointment history, and loyalty points. Marketing tools handle automated text and email campaigns, appointment reminders, and promotions for inactive clients. The software includes more than 80 reports and graphs covering sales, appointments, clients, employees, inventory, services, payroll, and management. It is offered as a cloud subscription or an installed option. Cloud subscriptions include remote access, online backups, and unlimited customer support, but require a reliable internet connection. Premium Cloud adds two-way texting, phone and tablet apps, and online booking. Installed stores data locally on a Windows PC, works without an internet connection, and includes free upgrades for one year. Cloud plans start at $25 a month for Solo Edition; Solo Edition (Premium Cloud) costs $55 a month and includes up to 500 SMS per month. A free trial is available.