Boulevard vs Ovatu

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.

Ovatu is appointment scheduling software marketed to beauty and wellness businesses. Customers can book, manage, and pay for appointments around the clock through a branded mini-site, booking widget, or booking beacon. Businesses can manage availability, recurring appointments, employee schedules, automated notifications, and double-booking prevention. Customer profiles can hold appointment histories, loyalty points, contact details, notes, forms, photos, and document uploads. Payment options include online checkout, deposits, card capture, payment requests, receipts, and integrated terminals.

The Neat plan costs $25 a month for the first employee and 7 USD per month for each additional employee; Loaded costs $38 a month for the first employee and 10 USD per month per additional employee. Plans are month to month and cancellable at any time. A 30-day trial requires no card or payment details. SMS appointment reminders cost US$0.04 per message in addition to the monthly plan. Listed platforms are Android, iOS, macOS, and web. Integrations include Slack, Meta, Instagram, Mailchimp, PayPal, Stripe, Square, and Zoom, among others. Ovatu says it provides free email, live chat, and phone support across multiple time zones.