Boulevard vs SimpleSpa

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.

SimpleSpa is cloud-based appointment management software with scheduling, online booking, integrated point of sale, and automatic appointment reminders. Each business receives an online booking page that can also be embedded on its website. The system supports multiple locations and staff, inventory, gift certificates, service packages, forms, resources, and business reports. It is intended for appointment-based businesses including salons, spas, massage therapists, gyms, hotels, chiropractors, and medical and wellness providers. SimpleSpa runs on the web and supports Android and iOS through a responsive web service that can be installed as a progressive web app; documentation notes some PWA navigation limitations. It supports Mac and PC computers and recommends Chrome, Firefox, or Safari. Payments can be processed online through Stripe partners or in person through certified terminals from merchant services partners. Plans include unlimited appointments and users, support, cloud backup, export tools, and updates, while staff capacity and photo storage differ by tier. The Basic monthly plan costs $10 a month for one staff member and 1GB photo storage. The Basic yearly plan costs $100 a year; yearly rates are discounted and non-refundable for a limited time. There is no free plan, and a 14-day trial is listed.