Boulevard vs SQUIRE
Boulevard
joinblvd.comSQUIRE
getsquire.comSide by side
| Figure | Boulevard | SQUIRE |
|---|---|---|
| Price from | $143/mo | $30/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 8 |
| Spec score · Salon Software | 8.8 (#3) | 8.3 (#10) |
| Spec score · Salon Marketing Software | 8.7 (#8) | 8.4 (#15) |
| Spec score · Salon POS Software | 8.8 (#5) | 8.4 (#9) |
| Spec score · Salon and Spa Scheduling Software | 8.8 (#7) | 8.4 (#9) |
| Booking | Its self-booking feature lets clients book through a business website and social media. | Clients can book through a shop’s branded app, website, Instagram, and Google, and can book multiple appointments at once. |
| Founded | LinkedIn lists Boulevard as founded in 2016. | 2015 |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. | SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops. |
| Limit: pricing complaints | Trustpilot reviewers complain about price increases, text-message segment charges and difficulty obtaining human support. | GetApp reviews include complaints about extra charges and perceived nickel-and-diming. |
| Marketing | Marketing tools send SMS and email campaigns, while automated campaigns charge based on appointments booked. | Engage is SQUIRE's marketing product for automated customer rebooking and email or SMS outreach. |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | SQUIRE accepts in-person and online payments, including contactless cards, Apple Pay, Google Pay and major credit cards. |
| Rating on Apple App Store | 4.6 out of 5 from 601 ratings | 4.9 out of 5 from 12K ratings |
| Rating on G2 | 4.5 out of 5 from 124 reviews | 5.0 out of 5 from 5 reviews |
| Rating on GetApp | 4.6 out of 5 from 390 reviews | 4.2 out of 5 from 38 reviews |
| Rating on Google Play | 3.5 out of 5 from 107 reviews | 4.81 out of 5 from 3,760 ratings |
| Rating on Trustpilot | 2.5 out of 5 from 8 reviews | 3.7 out of 5 from 18 reviews |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers under NDA. | SQUIRE’s Data Processing Agreement says it maintains technical and organizational measures to protect covered data and aims to notify enterprise customers of a security incident without undue delay, and where feasible within 48 hours. |
| What it does | Boulevard is a business-management and client-experience platform for salons, spas, medspas, barbershops and other appointment businesses, combining scheduling, booking, marketing, messaging and payments. | SQUIRE is an all-in-one management and point-of-sale system built for barbers and barbershops. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
SQUIRE
- Independent$30 a month
- INDEPENDENT$30 a month
- Pro$50 a month
- PRO$50 a month
- Executive$150 a month
- EXECUTIVE$150 a month
- Titan$250 a month
- TITAN$250 a month
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.
SQUIRE
SQUIRE is a barbershop management and point-of-sale system for individual barbers, shop owners and multi-location brands. Clients can book through a shop’s branded app or website, Instagram or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay and credit cards, plus Tap to Pay on iPhone and Android without extra hardware. Shop operations include scheduling, staff calendars, automated reporting, commission and payout calculations, and booth-rent payments. Retention tools include automated marketing, loyalty programs, gift cards and no-show protection. The platform offers branded booking experiences, and its team can create websites for Executive and Titan packages. Plans are INDEPENDENT at $30/mo, PRO at $50/mo, EXECUTIVE at $150/mo per shop and TITAN at $250/mo per shop. Executive lists branded landing pages for $25/mo and Operator for $99/mo. Android, iOS and web access are supported. SQUIRE says it launched in 2015 and serves 3,000 shops.