Boulevard vs Tracer
Boulevard
joinblvd.comTracer
tracerapp.ioSide by side
| Figure | Boulevard | Tracer |
|---|---|---|
| Price from | $143/mo | $79/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Med Spa Software | 8.6 (#4) | 7.1 (#24) |
| Payments | Boulevard includes checkout, tipping and integrated payment processing. | Tracer supports in-person and online payments, card on file, refunds, and no-show fees, and says it adds no markup to standard Stripe rates. |
| Product | Boulevard describes itself as a client experience and business management platform for appointment-based self-care businesses. | Tracer is practice-management software built for med spas and aesthetic practices, combining charting, scheduling, payments, messaging, and inventory. |
| Scheduling | Boulevard’s Precision Scheduling is designed to help businesses manage calendars and eliminate appointment gaps. | Tracer offers a multi-provider calendar, online client self-booking, card-on-file booking, and automated reminders. |
Plans
Boulevard
- Essentials$143 a month
- Premier$234 a month
- Prestige$328 a month
- EnterprisePriced on request
In their own words
Boulevard
Boulevard is a client experience and business management platform for appointment-based self-care businesses, including salons, medspas, spas, barbers, massage businesses and nail salons. Clients can book through a business website or social media. Precision Scheduling is designed to manage calendars and reduce appointment gaps, while Beau AI answers calls, helps clients book and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting and SMS appointment notifications. The platform also lists appointment reminders, intake forms, waitlists, inventory tracking, resource booking, payments and multi-location support. Integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta and Zapier, plus booking links for Facebook, Instagram and Google. Boulevard offers role-based permissions, IP restrictions and staff activity logs. An onboarding specialist can help configure locations, services and staff accounts; training is available through Boulevard Academy. It runs on Android, iOS and the web, with pricing from $143/mo. Processing payments requires a modern computer or laptop, an iPad, broadband internet and Boulevard Duo.