Brand24 vs Brandwatch Listen
Brand24
brand24.com
Brandwatch Listen
brandwatch.comSide by side
| Figure | Brand24 | Brandwatch Listen |
|---|---|---|
| Price from | $249/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 1 |
| Spec score · Social Tools | 9.3 (#1) | 8.0 (#21) |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 7.9 (#11) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 8.0 (#21) |
| Spec score · Social Media Monitoring | 9.3 (#1) | 7.9 (#8) |
| Alert channels | Email,Slack,Microsoft Teams,in-app,mobile push notifications | |
| Founded | 2011 | 2007 |
| Headquarters | Wrocław, Poland | London, United Kingdom |
| Historical data | 1 | The product page says Listen provides a year's worth of historical data. |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| Social network coverage | Facebook,Instagram,X (Twitter),LinkedIn,Reddit,YouTube,TikTok,Twitch,Medium,Quora | X (Twitter),Facebook,Instagram,LinkedIn,TikTok,Tumblr,YouTube,Reddit,Bluesky,QQ |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Brandwatch offers product help through its Help Center, Academy courses, and user community. |
| Web monitoring | Yes | Yes |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.