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SPECIFICTION
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Brand24 vs dig

Brand24

brand24.com

dig

dig.ai

Side by side

FigureBrand24dig
Price from$249/mo$25/mo
Free plan—Yes
Free trialYes—
Open source——
WebYesYes
WindowsYes—
macOSYes—
iOSYes—
AndroidYes—
APIYesYes
Plans published64
Spec score · AI Social Listening Tools9.2 (#1)9.0 (#2)
Spec score · Social Media Listening Software9.0 (#3)9.0 (#2)
Free planNoYes
Sentiment analysisYesdig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions.
Paid from19925
What it doesBrand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media.dig is a video-first social intelligence platform that helps brands, agencies, governments and researchers understand audience reactions and narratives.

Plans

Brand24

  • Individual$249 a month
  • Team$349 a month
  • Pro$499 a month
  • Business$699 a month
  • Enterprise$1,499 a month
  • Enterprise$17,988 a year

Brand24 pricing →

dig

  • FreeFree
  • Pro$25 a month
  • FreeFree
  • EnterprisePriced on request

dig pricing →

In their own words

Brand24

Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.

Visit brand24.com

dig

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