Brand24 vs Iconosquare
Brand24
brand24.com
Iconosquare
iconosquare.comSide by side
| Figure | Brand24 | Iconosquare |
|---|---|---|
| Price from | $249/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 6 |
| Spec score · Social Tools | 9.3 (#1) | 9.3 (#2) |
| AI features | Brand24 offers AI Insights, Events Detection, Brand Assistant, Sentiment Analysis, Topic Analysis, and Smart Context Search. | Features include AI caption writing, content inspiration and Uma, an AI analyst that provides insights from social data. |
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | Iconosquare advertises more than 100 real-time metrics, best-time recommendations, custom dashboards and automated white-label reports. |
| Founded | 2011 | 2011 |
| Free plan | No | Yes |
| Headquarters | Wrocław, Poland | Limoges, France |
| Integrations | Brand24 lists integrations with Slack and Microsoft Teams and provides API access and an MCP server. | Official integrations include Zapier, Slack notifications through Zapier, Adobe Express, OneDrive and Dropbox; Canva import is listed as coming soon. |
| Security and compliance | Brand24 publishes information about its Digital Services Act compliance, privacy policy, personal-data handling, DMCA policy, and EU Data Act guidance. | The site states that Iconosquare is 100% EU GDPR compliant. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Custom includes personalized onboarding and ongoing support, while the pricing page describes tailored onboarding, training and priority support for that plan. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | Iconosquare is a social-media analytics and management platform for scheduling, publishing, reporting, collaboration, conversations and listening. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
Iconosquare
- FreeFree
- Starter€9 a month
- Launch€33 a month
- Scale€69 a month
- Custom$119 a month
- CustomPriced on request
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
Iconosquare
Iconosquare is a social media management platform centered on analytics, scheduling, publishing, reporting, collaboration, and social listening. It supports Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads, and YouTube; X features are available on Launch, Scale, and Custom. Analytics cover reach, engagement, and audience demographics. The scheduler handles posts, Stories, and Reels, with limits that depend on plan. AI features include caption writing, content inspiration, and Uma, an analyst that draws insights from social data. The free plan supports one user and two profiles, with basic analytics and 10 scheduled posts per month per profile. Paid plans start at €15 per month billed annually; the 14-day paid-plan trial requires no credit card. Companion apps are available for iOS and Android smartphones, while tablet access uses the mobile-responsive website. Iconosquare lists integrations including Zapier, Adobe Express, OneDrive, Slack, Dropbox, and Canva, though several are marked as coming soon. API access is included with Custom. The company states it is 100% EU GDPR compliant and says it serves brands and agencies.