Brand24 vs MentionWatch
Brand24
brand24.comMentionWatch
mentionwatch.comSide by side
| Figure | Brand24 | MentionWatch |
|---|---|---|
| Price from | $249/mo | $29/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 6 | 3 |
| Spec score · AI Social Listening Tools | 9.2 (#1) | 7.8 (#15) |
| Spec score · Social Media Listening Software | 9.0 (#3) | 7.5 (#57) |
| Free plan | No | No |
| Sentiment analysis | Yes | Its AI tags posts as positive, negative, or neutral, and users can manually adjust a post’s sentiment in the dashboard. |
| Paid from | 199 | 29 |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | The FAQ directs users to its support team and lists [email protected] for privacy questions. |
Plans
Brand24
- Individual$249 a month
- Team$349 a month
- Pro$499 a month
- Business$699 a month
- Enterprise$1,499 a month
- Enterprise$17,988 a year
In their own words
Brand24
Brand24 monitors conversations about brands, competitors, and topics across social media and the wider web. It tracks mentions across more than 25 million sources, including social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. Analytics include sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis; AI tools include Insights, Events Detection, Brand Assistant, and Smart Context Search. Alerts can go to email, Slack, Microsoft Teams, in-app notifications, or mobile push. Reports can be produced in PDF, CSV, PPTX, and Excel formats, with daily and weekly options. It offers Android, iOS, web, desktop, and API access; the installable app requires an internet connection. Individual costs $199 per month billed annually and includes three keywords. A 14-day trial is available, but there is no free plan.
MentionWatch
MentionWatch is a web service for monitoring social media mentions and analyzing sentiment to help businesses track brand reputation. Its listed networks are YouTube, Instagram, TikTok, X/Twitter, and Facebook. It can also track competitor mentions. Users can filter results by platform, sentiment, or keyword and download CSV data. Notifications include instant email alerts and webhooks for Slack, Discord, or custom integrations; alert rules can use sentiment and reach thresholds such as account impact, views, or followers. The 14-day trial includes 80 mentions, one keyword or hashtag, and three months of history. Starter costs $29 a month, billed monthly, with up to 3,000 mentions a month, three keywords or hashtags, a 24-hour scan cycle, and three months of history. It covers YouTube, Instagram, TikTok, and Twitter. Growth costs $79 a month, billed monthly, and includes up to 16,500 mentions a month, eight keywords or hashtags, and a 12-hour scan cycle, adding Facebook. Each cycle captures up to 20 latest TikTok videos and 35 latest posts on other supported platforms.