Brandwatch Listen vs dig
Brandwatch Listen
brandwatch.com
dig
dig.aiSide by side
| Figure | Brandwatch Listen | dig |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 9.0 (#2) |
| Spec score · AI Social Listening Tools | 7.9 (#11) | 9.0 (#2) |
| Coverage | Brandwatch says Listen draws insights from 100 million online sources. | The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook. |
| Intended users | Brandwatch positions its social media management suite for social media managers and content marketers, including teams that want to monitor their brand. | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. |
| Purpose | Listen monitors online conversations about brands, products, and competitors to surface trends in real time. | dig is a social intelligence platform that surfaces audience reactions and narratives from social content in real time. |
| Security | Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. |
| Sentiment analysis | Yes | dig provides context-aware sentiment analysis for tone, topics, creators and changing positive or negative reactions. |
Plans
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.