Brandwatch Listen vs Emplifi
Brandwatch Listen
brandwatch.comEmplifi
emplifi.ioSide by side
| Figure | Brandwatch Listen | Emplifi |
|---|---|---|
| Price from | — | $1,249/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 11 |
| Spec score · Social Media Listening Software | 8.0 (#21) | 8.5 (#10) |
| Spec score · Social Tools | 8.0 (#21) | 8.8 (#7) |
| Headquarters | London, United Kingdom | Columbus, Ohio, United States |
| Integrations | Listen integrates with Brandwatch Engage to let teams view and act on mentions through a customized feed. | Emplifi advertises direct API access and integrations with existing technology stacks, while documentation lists commerce, loyalty, visual-marketing, SMS, ESP and other connectors. |
| Security | Brandwatch’s legal hub links security documents and says its security team follows confidentiality, integrity, and availability principles. | Emplifi states that it holds ISO/IEC 27001:2022 certification and has obtained a SOC 2 Type 2 audit report. |
| Support | Brandwatch offers product help through its Help Center, Academy courses, and user community. | Customers needing technical help can visit the Emplifi Customer Center or create a support ticket. |
Plans
Emplifi
- Social Marketing Essential$1,249 a month
- Social Marketing Advanced$2,499 a month
- Essential$1,249 a month
- Advanced$2,499 a month
- IntelligentPriced on request
- Social Care AdvancedPriced on request
- Social Care EssentialPriced on request
- Social Care IntelligentPriced on request
- Social Commerce AdvancedPriced on request
- Social Commerce EssentialPriced on request
In their own words
Brandwatch Listen
Brandwatch Listen monitors conversations across social networks and the wider web to help teams follow brands, products, competitors, and emerging trends. Its coverage includes X, Facebook, Instagram, LinkedIn, TikTok, Tumblr, YouTube, Reddit, Bluesky, and QQ; Brandwatch says it draws insights from 100 million online sources. Search supports unlimited queries and 48 Boolean operators. Saved searches can provide a year of historical mentions and insights, while quick searches are limited to the last month and cannot be revisited, shared, or used for alerts. The service groups sentiment as positive, negative, or neutral and supports multi-language analysis. Graphs and metrics cover mentions, sentiment, and demographics, with filters such as platform, language, and location. AI alerts can flag changes in mentions and negative comments by email. Access to saved searches depends on the organization’s Social Media Management contract, and only Team Leaders and Admins can save searches or manage certain settings. It runs on web and through an API; pricing is on request, and there is no free plan.